This is what AI Radar shows you every week. A sample account: Fernway Coffee (a fictional brand), 14 weeks of scans across ChatGPT, Perplexity, Claude, Gemini and Google AI.
Fernway Coffee
Start here: whether AI recommends Fernway Coffee, what moved, and what that means for this week's work.
fernway.example · Week of Oct 4 · Scanned Tue 6 Oct · next scan Tue 13 Oct · Scan settingsThe read
Week of Oct 4AI engines regularly recommend Fernway Coffee.
First source cited, across 128 answers to your 32 buyer queries this week (Gemini excluded). Measured on your questions, not an industry average.
34 of them engaged (stayed, scrolled, or converted rather than bouncing).
That is 2.6% of the 2,080 sessions GA4 recorded across the whole site.
3 of 55 AI visitors completed a key event (5.5%). Across the whole site the rate was 3.3%.
- /subscriptionCited on your questions16 sessions · ChatGPT
- /roast-freshCited on your questions13 sessions · Perplexity
Key events are the conversions set up in the client's GA4.
By assistant (4)
- ChatGPT26 sessions · 16 engaged
- Perplexity18 sessions · 11 engaged
- Gemini6 sessions · 4 engaged
- Claude5 sessions · 3 engaged
Sessions the client's GA4 attributes to AI assistants by referrer. The true figure is higher: in-app browsers and some assistants strip referrers, so this is a floor.
What moved
Every question that moved, then who holds the answers you are missing| Trend | |||||
|---|---|---|---|---|---|
| Climbing | best specialty coffee subscriptionNon-brand · Stable | 40%+20% | 2+1 | #3.0+1 | |
| Climbing | best coffee for pour over at homeNon-brand · Stable | 20%+20% | 1+1 | #5.0-- | |
| Climbing | decaf coffee subscription that actually tastes goodNon-brand · Stable | 20%+20% | 1+1 | #5.0-- | |
| Climbing | coffee gift subscription for a birthdayNon-brand · Stable | 20%+20% | 1+1 | #5.0-- | |
| Climbing | coffee subscription with tasting notesNon-brand · Stable | 20%+20% | 1+1 | #5.0-- | |
| Slipping | coffee subscription gift ideasNon-brand · Stable | 0%-20% | 0-1 | -- |
Everything else 3427 still cited · 7 not cited by any engine
Still cited · still cited, a held position this week
Not cited · no AI answer cited you: the biggest pool of opportunity
| Trend | |||||
|---|---|---|---|---|---|
| Not cited | single origin coffee roasters worth tryingNon-brand · Stable · A competitor holds the answer slot (reddit.com, r/pourover, "roasters that surprised you this year"). The answer named Heart, Sey | 0%· 0% | 0 | -- | |
| Not cited | coffee subscription with free shippingNon-brand · Stable · A competitor holds the answer slot (atlascoffeeclub.com) | 0%· 0% | 0 | -- | |
| Not cited | best small batch coffee roasters onlineNon-brand · Stable · A competitor holds the answer slot (reddit.com, r/Coffee, "best coffee subscription 2026") | 0%· 0% | 0 | -- | |
| Not cited | best coffee grinder for subscription beansNon-brand · Stable · A competitor holds the answer slot (reddit.com) | 0%· 0% | 0 | -- | |
| Not cited | how to store coffee beans after deliveryNon-brand · Stable · A competitor holds the answer slot (reddit.com) | 0%· 0% | 0 | -- | |
| Not cited | coffee subscription comparison chartNon-brand · Stable · A competitor holds the answer slot (wirecutter.com) | 0%· 0% | 0 | -- | |
| Not cited | is a coffee subscription worth itNon-brand · Stable · A competitor holds the answer slot (reddit.com) | 0%· 0% | 0 | -- |
Holding the answer slots you are missing: reddit.com (37), sprudge.com (28), beanbox.com (19), and 2 more.
Win them back on Moves →Every source and placementThis week's work
The work itself is on Moves and the Action plan- Reply in the thread Perplexity citedStart here. reddit.com has held it 10 weeksOpen on Moves
- This week's report, week of 4 OctPublished 7 Oct. The client link shows this week.Open
Slice the numbersThe same week broken down by page, engine, buyer stage and how the answers describe you. Filters, compare to the previous week, and CSV export.
The same week broken down by page, engine, buyer stage and how the answers describe you. Filters, compare to the previous week, and CSV export.
| Pages | ||||
|---|---|---|---|---|
| /reviews | 10 | 10 | 100% | #1 |
| /pricing | 10 | 10 | 100% | #1 |
| / | 10 | 10 | 100% | #4.6 |
| /subscription | 6 | 30 | 20% | #3.7 |
| /roast-fresh | 6 | 25 | 24% | #2.5 |
| /sourcing | 6 | 10 | 60% | #1.3 |
| /compare/trade | 5 | 5 | 100% | #1 |
| /shipping | 5 | 5 | 100% | #1 |
| /help/cancel | 5 | 5 | 100% | #1 |
| /guides/pour-over | 1 | 5 | 20% | #5 |
| /guides/freshness | 1 | 5 | 20% | #4 |
| /guides/single-origin | 1 | 5 | 20% | #4 |