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AI Search Report · Monthly · July 2026
Fernway Coffee
fernway.example · The 4 weeks ending July 5, 2026 · Prepared by Brightside Digital
The month in one paragraph
Fernway Coffee was cited on 13% of 640 AI answers to buyer questions over the last 4 weeks, up 7.1% on the month before. Netting out the weekly noise, 5 questions climbed across the month. The most persistent block is reddit.com, holding answer slots in every one of the 4 weeks measured. The plan below starts with: Answer the top subscription threads on Reddit.
Is AI recommending Fernway Coffee?
of 640 AI answers to buyer questions cited Fernway Coffee across the month, up on the month before. Searches for Fernway Coffee by name are counted separately.
Brand-name searches: cited on 160 of 160 this month.
Across your questions:Where each of your tracked queries currently stands, from cited down to absent. It answers which queries still have no route to you. 25 of 32 questions were cited at least once this month, up from 14.
The month, week by week
The climb is real: the cited rate rose 6.9% across the month without giving a week back. This is the signal, keep pushing the same work.
What moved this month
Whole-month movement against the month before, so a one-week blip never reads as a trend. Each row names who took or lost the answer slots.
"coffee subscription for one person"
▲ +20%How much the cited rate moved against the previous month. Green is always the good direction.0% last month to 20% this month, over 20 answers. Displaced tradecoffee.com (competitor), which held the slots on ChatGPT, Perplexity and Claude the month before.
"small roaster coffee delivered to your door"
▲ +20%How much the cited rate moved against the previous month. Green is always the good direction.0% last month to 20% this month, over 20 answers. Displaced reddit.com (community), which held the slots on ChatGPT, Perplexity and Claude the month before.
In the plan: Answer the top subscription threads on Reddit
"coffee subscription without a long contract"
▲ +15%How much the cited rate moved against the previous month. Green is always the good direction.5% last month to 20% this month, over 20 answers. Displaced atlascoffeeclub.com (competitor), which held the slots on ChatGPT, Perplexity and Claude the month before.
"light roast coffee subscription"
▲ +15%How much the cited rate moved against the previous month. Green is always the good direction.0% last month to 15% this month, over 20 answers. Displaced beanbox.com (competitor), which held the slots on ChatGPT, Perplexity and Claude the month before.
"best value coffee subscription"
▲ +15%How much the cited rate moved against the previous month. Green is always the good direction.0% last month to 15% this month, over 20 answers. Displaced tradecoffee.com (competitor), which held the slots on ChatGPT, Perplexity and Claude the month before.
Where Fernway Coffee is still invisible
Buyer questions the AI answered without citing Fernway Coffee, this month and the month before. One quiet week proves nothing; two months is a pattern, and this is the clearest brief for where the work goes next.
- "single origin coffee roasters worth trying" reddit.com (community) holds the answer slot, in r/pourover, "roasters that surprised you this year". Open it
- "coffee subscription with free shipping" atlascoffeeclub.com (competitor) holds the answer slot. Open it
- "best small batch coffee roasters online" reddit.com (community) holds the answer slot, in r/Coffee, "best coffee subscription 2026". Open it
- "best coffee grinder for subscription beans" reddit.com (community) holds the answer slot. Open it
- "how to store coffee beans after delivery" reddit.com (community) holds the answer slot. Open it
- "coffee subscription comparison chart" wirecutter.com (competitor) holds the answer slot. Open it
- "is a coffee subscription worth it" reddit.com (community) holds the answer slot. Open it
What the AI actually said
Verbatim excerpts from this month's AI answers. Where an engine recommended a rival by name, the quote is included: that is the clearest picture of what the work has to displace.
CitedThe AI answer linked to your site as a source. This is the win: the engine did not just know about you, it pointed the reader to you.ChatGPT answering "best specialty coffee subscription" “For freshness-focused buyers, Fernway Coffee is a strong pick: beans ship within 48 hours of roasting and the subscription lets you pause or reschedule from a single dashboard.”
CitedThe AI answer linked to your site as a source. This is the win: the engine did not just know about you, it pointed the reader to you.ChatGPT answering "Fernway Coffee reviews" “Fernway Coffee reviews consistently highlight the roast-date transparency and a subscription that is easy to pause, with most complaints limited to limited decaf options.”
CitedThe AI answer linked to your site as a source. This is the win: the engine did not just know about you, it pointed the reader to you.ChatGPT answering "Fernway Coffee subscription price" “Fernway Coffee's subscription starts at a mid-range price with free shipping over the monthly tier, positioning it between budget roasters and premium clubs.”
CitedThe AI answer linked to your site as a source. This is the win: the engine did not just know about you, it pointed the reader to you.ChatGPT answering "freshest coffee beans delivered" “If roast-date freshness is the priority, Fernway Coffee leads this category: every bag lists the roast date and orders ship the same week they are roasted.”
Cited a rivalThe engine answered this question and linked someone else as its source, not you. These are the slots worth going after first.ChatGPT answering "coffee subscription gift ideas" · cited wirecutter.com instead “The strongest coffee gift subscriptions this year are the picks in Wirecutter's gift guide, led by Atlas Coffee Club and Trade, which cover most budgets and roast preferences.”
Cited a rivalThe engine answered this question and linked someone else as its source, not you. These are the slots worth going after first.ChatGPT answering "single origin coffee roasters worth trying" · cited reddit.com (r/pourover, "roasters that surprised you this year") instead “For single origin roasters worth trying, the most consistent recommendations come from the r/pourover community, where Heart, Sey and September are the names that come up again and again.”
Where Fernway Coffee shows up
Whole month, all questions including brand-name searches. The pill is each engine's change against the month before.
The gap to close: Gemini cited Fernway Coffee on 20% of 160 answers this month, against ChatGPT's 43.8%. Gemini grounds on the Google index. Crawlable server-rendered pages with a direct first-paragraph answer are the move that wins Gemini slots.
Who held the answer slots
On buyer questions where the AI cited someone other than Fernway Coffee, these sources held the slots. The weeks chip is the month's real read: a source present every week is an entrenched blocker worth a plan line; one week is a blip worth nothing.
r/pourover · "roasters that surprised you this year" · won "single origin coffee roasters worth trying"
r/Coffee · "best coffee subscription 2026" · won "best small batch coffee roasters online"
won "best coffee for pour over at home"
won "how to buy coffee that was roasted this week"
won "freshest coffee beans delivered"
won "coffee delivered within days of roasting"
/reviews/best-coffee-subscription · won "coffee subscription gift ideas"
won "monthly coffee delivery service reviews"
won "best specialty coffee subscription"
won "coffee subscription you can pause anytime"
The month's priorities
The same plan the movers above link into. Off-page work lands in AI answers on a 4 to 8 week lag, so this month's work is next month's trend line.
Answer the top subscription threads on Reddit
reddit.com holds the answer slot on 2 of the buyer questions where Fernway is absent, and Perplexity leans heavily on community threads.
Next: Post genuinely useful answers in the two highest-traffic coffee-subscription threads this week, from a real account, without a pitch.
Pitch the gift-guide listicles that AI answers cite
wirecutter.com took over the gift-ideas answer slot this week. AI engines cite established gift guides almost exclusively for this query class.
Next: Send samples + a short pitch to the three gift-guide editors whose pages the engines cited this week.
Publish the roast-date freshness explainer
Freshness is the angle engines already cite Fernway for. A citable explainer strengthens the position the data says is winning.
Next: Draft a 1,200-word explainer with the roast-to-door timeline stat in the first paragraph.
What the terms mean
- Monthly rollup
- The last 4 weekly scans pooled into one period and compared to the equal period before. Scanning itself stays weekly; the rollup nets out week-to-week noise.
- Cited
- The AI answer linked to your site as a source. This is the outcome we are working towards: the reader is given a route to you.
- Mentioned
- The AI answer named your brand in the text but did not link to your site. You were part of the answer, without the traffic.
- Buyer questions
- Questions that do not contain your brand name, asked the way someone looking for what you sell would ask them. Searches for your brand by name are counted separately, so the headline rate is not inflated by people who already know you.
- Typical range
- How much the headline number would realistically move if the same week were measured again. It comes from how many questions were asked: fewer questions, wider range. It shows how firm the number is.
- Answer slot
- One source link inside one AI answer. Engines cite only a handful of sources per answer, so these are the finite positions every brand in your category is competing for.
- Confidence band
- AI engines do not give the same answer every time. Where a question was run several times, the results are averaged into a band rather than reported from a single run.
- Zone
- A plain label for the cited rate. Under 5 percent is Starting, 5 to 12 is Building, 12 to 25 is Strong, and 25 or more is Leading. Realistic values are low; 12 percent is a strong result.
- Rate change
- A change shown as +4 percent means the cited rate itself moved by four, for example from 10 percent to 14 percent. It does not mean four percent of the previous figure.
- Won and lost
- A question is won when an engine that did not cite you last period cites you now, and lost when the reverse happens. A new question entering the scan is counted separately, so adding questions never masquerades as progress.
- Climbed and slipped
- A question whose cited rate moved meaningfully against the prior period, on enough answers to trust the swing. Small-sample wobble is folded into steady rather than reported as movement.
- Cited a rival
- An answer that did not cite you and instead pointed the reader at another source. The quoted excerpts name who took the slot, which is what the plan works to displace.
- Held slots all N weeks
- This source held at least one answer slot in every week measured. An entrenched blocker worth planning around, unlike a site that appears for a single week.
- Source kinds
- What sort of site holds the slot, because the kind decides the move. Community (a discussion site such as Reddit): you earn a place by being genuinely useful in the thread itself, not by publishing a page. Review site: get listed and collect real customer reviews. Publisher (a blog or news site): get included in the article, or publish something more useful. Authority (an institution): be referenced by it, you will not outrank it. Video: have video that answers the question. Competitor: outrank them with a better answer.
How this is measured
40 real buyer questions were run through ChatGPT, Perplexity, Claude, Gemini, Google AI every week across the 4 weeks ending July 5, 2026, and every cited source was recorded from the actual answers. Each question ran 3 times per week and the results were averaged into a confidence band, because a single run of a probabilistic engine is noise, not a number you can defend.
This report rolls those weekly measurements up into one month and compares it to the month before. It measures what AI engines actually answered; it is not a prediction, and AI answers can change between scans. Off-page changes typically take 4 to 8 weeks to appear in AI answers.