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AI Search Report
Fernway Coffee
fernway.example · Week of July 5, 2026 · Prepared by Brightside Digital
This week in one paragraph
AI engines regularly recommend Fernway Coffee. 15% of 40 AI answers to buyer questions cited Fernway Coffee this week. Buyer-question citations finished up 1 on the week, winning 2 answers and losing 1 answer. The headline win: Perplexity now cites Fernway Coffee on "best specialty coffee subscription". All 3 brand-name searches held. The largest single block is reddit.com, a community site holding 10 answer slots Fernway Coffee does not. The plan below starts with: Answer the top subscription threads on Reddit.
Is AI recommending Fernway Coffee?
AI engines regularly recommend Fernway Coffee.
of 40 AI answers to buyer questions cited Fernway Coffee (typical range 4 to 26%). Searches for Fernway Coffee by name are counted separately.
Brand-name searches: cited on 3 of 3.
Across your questions: 4 of 8 questions were cited at least once this week.
Momentum this week
Perplexity now cites Fernway Coffee on "best specialty coffee subscription", and did not last week
ChatGPT now cites Fernway Coffee on "best coffee for pour over at home", and did not last week
Perplexity stopped citing Fernway Coffee on "coffee subscription gift ideas" (wirecutter.com now holds the slot)
What the AI actually said
Verbatim excerpts from this week's AI answers: where Fernway Coffee was cited or named, and where an answer sent the reader to a rival instead.
CitedThe AI answer linked to your site as a source. This is the win: the engine did not just know about you, it pointed the reader to you.ChatGPT answering "best specialty coffee subscription" “For freshness-focused buyers, Fernway Coffee is a strong pick: beans ship within 48 hours of roasting and the subscription lets you pause or reschedule from a single dashboard.”
CitedThe AI answer linked to your site as a source. This is the win: the engine did not just know about you, it pointed the reader to you.ChatGPT answering "Fernway Coffee reviews" “Fernway Coffee reviews consistently highlight the roast-date transparency and a subscription that is easy to pause, with most complaints limited to limited decaf options.”
CitedThe AI answer linked to your site as a source. This is the win: the engine did not just know about you, it pointed the reader to you.Perplexity answering "Fernway Coffee subscription price" “Fernway Coffee's subscription starts at a mid-range price with free shipping over the monthly tier, positioning it between budget roasters and premium clubs.”
CitedThe AI answer linked to your site as a source. This is the win: the engine did not just know about you, it pointed the reader to you.ChatGPT answering "freshest coffee beans delivered" “If roast-date freshness is the priority, Fernway Coffee leads this category: every bag lists the roast date and orders ship the same week they are roasted.”
Cited a rivalThe engine answered this buyer question and pointed the reader at another source. These are the slots the plan works to displace.ChatGPT answering "coffee subscription gift ideas" “The strongest coffee gift subscriptions this year are the picks in Wirecutter's gift guide, led by Atlas Coffee Club and Trade, which cover most budgets and roast preferences.”
The answer cited wirecutter.com instead. It named Wirecutter's, Atlas Coffee Club, Trade.
Cited a rivalThe engine answered this buyer question and pointed the reader at another source. These are the slots the plan works to displace.ChatGPT answering "single origin coffee roasters worth trying" “For single origin roasters worth trying, the most consistent recommendations come from the r/pourover community, where Heart, Sey and September are the names that come up again and again.”
The answer cited reddit.com instead. It named Heart, Sey.
Where Fernway Coffee shows up
All questions asked on each engine, brand-name searches included, so these counts can read higher than the buyer-question rate above.
Who the AI cites instead
On buyer questions where the AI cited someone other than Fernway Coffee, these are the sources it chose. Each one is an answer slot: a source link inside an AI answer, and engines only cite a handful per answer. The label says what kind of site it is, which decides the move. You earn a place on a review site or a community thread. You have to outrank a competitor.
r/pourover · "roasters that surprised you this year" · won "single origin coffee roasters worth trying"
in that answer the AI named Heart, Sey
r/Coffee · "best coffee subscription 2026" · won "best small batch coffee roasters online"
Plus 8 more answer slots on this source.
won "best coffee for pour over at home"
won "how to buy coffee that was roasted this week"
Plus 6 more answer slots on this source.
/reviews/best-coffee-subscription · won "coffee subscription gift ideas"
in that answer the AI named Wirecutter's, Atlas Coffee Club, Trade
Plus 4 more answer slots on this source.
won "coffee subscription with free shipping"
Plus 4 more answer slots on this source.
won "best specialty coffee subscription"
Plus 2 more answer slots on this source.
What we are doing about it
Answer the top subscription threads on Reddit
reddit.com holds the answer slot on 2 of the buyer questions where Fernway is absent, and Perplexity leans heavily on community threads.
Next: Post genuinely useful answers in the two highest-traffic coffee-subscription threads this week, from a real account, without a pitch.
Pitch the gift-guide listicles that AI answers cite
wirecutter.com took over the gift-ideas answer slot this week. AI engines cite established gift guides almost exclusively for this query class.
Next: Send samples + a short pitch to the three gift-guide editors whose pages the engines cited this week.
Publish the roast-date freshness explainer
Freshness is the angle engines already cite Fernway for. A citable explainer strengthens the position the data says is winning.
Next: Draft a 1,200-word explainer with the roast-to-door timeline stat in the first paragraph.
What the terms mean
- Cited
- The AI answer linked to your site as a source. This is the outcome we are working towards: the reader is given a route to you.
- Mentioned
- The AI answer named your brand in the text but did not link to your site. You were part of the answer, without the traffic.
- Buyer questions
- Questions that do not contain your brand name, asked the way someone looking for what you sell would ask them. Searches for your brand by name are counted separately, so the headline rate is not inflated by people who already know you.
- Typical range
- How much the headline number would realistically move if the same week were measured again. It comes from how many questions were asked: fewer questions, wider range. It shows how firm the number is.
- Answer slot
- One source link inside one AI answer. Engines cite only a handful of sources per answer, so these are the finite positions every brand in your category is competing for.
- Confidence band
- AI engines do not give the same answer every time. Where a question was run several times, the results are averaged into a band rather than reported from a single run.
- Zone
- A plain label for the cited rate. Under 5 percent is Starting, 5 to 12 is Building, 12 to 25 is Strong, and 25 or more is Leading. Realistic values are low; 12 percent is a strong result.
- Rate change
- A change shown as +4 percent means the cited rate itself moved by four, for example from 10 percent to 14 percent. It does not mean four percent of the previous figure.
- Won and lost
- A question is won when an engine that did not cite you last period cites you now, and lost when the reverse happens. A new question entering the scan is counted separately, so adding questions never masquerades as progress.
- Climbed and slipped
- A question whose cited rate moved meaningfully against the prior period, on enough answers to trust the swing. Small-sample wobble is folded into steady rather than reported as movement.
- Cited a rival
- An answer that did not cite you and instead pointed the reader at another source. The quoted excerpts name who took the slot, which is what the plan works to displace.
- Held slots all N weeks
- This source held at least one answer slot in every week measured. An entrenched blocker worth planning around, unlike a site that appears for a single week.
- Source kinds
- What sort of site holds the slot, because the kind decides the move. Community (a discussion site such as Reddit): you earn a place by being genuinely useful in the thread itself, not by publishing a page. Review site: get listed and collect real customer reviews. Publisher (a blog or news site): get included in the article, or publish something more useful. Authority (an institution): be referenced by it, you will not outrank it. Video: have video that answers the question. Competitor: outrank them with a better answer.
How this is measured
10 real buyer questions were run through ChatGPT, Perplexity, Google AI, Gemini, Claude this week, and every cited source was recorded from the actual answers. Each question ran 3 times and the results were averaged into a confidence band, because a single run of a probabilistic engine is noise, not a number you can defend.
This report measures what AI engines actually answered during the week of July 5, 2026. It is not a prediction, and AI answers can change between scans. Off-page changes typically take 4 to 8 weeks to appear in AI answers.