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Example report. This is fictional data for a made-up SaaS called LaunchDay.
Scan your own pageBased on 50 independent behavioral simulations, each with a distinct cognitive profile and visitor intent.
launchday.io
WhyIQ ScoreHow effectively your page communicates, engages, and motivates action. Based on how well visitors understood your proposition, whether they stayed engaged, and how motivated they felt to click. AI Citability Index, Accessibility Score, and Search Rank Score are scored separately.
AI Citability IndexHow well AI search engines like ChatGPT, Claude, and Perplexity can find and quote your page. Checks 8 citability signals including structured data, content clarity, and crawler access. This is an index of citation-readiness signals, not a measurement of actual citations. Includes simple fixes for every issue found.
8 dimensions analyzed
Search RankingWill people find your page on Google and click it? Checks whether your search listing matches your page, whether visitors find what they expected, whether AI tools can quote you, and whether your share cards work. Separate from the AI Citability Index, which measures citation-readiness signals for ChatGPT/Perplexity.
Accessibility ScoreReduce your exposure to regulatory risk. Checks colour contrast, keyboard navigation, screen reader support, and touch targets. Flags accessibility issues and legal compliance gaps. Includes simple fixes for every issue found.
14 issues found
Based on 50 visitor types testing your page
Why this matters
This is how real visitors experience your page. Every metric below comes from simulated visitor types with different goals, devices, and patience levels. The patterns show where your page builds confidence and where it loses people.
What's workingPage elements that built visitor confidence. Each signal was detected independently across multiple visitor types with different goals and expectations.
Dashboard screenshot below fold reassured visitors
Customer logos present (though lacking context)
28 of 50 visitor types found this convincing
Needs attentionIssues that broke visitor confidence or caused them to leave. The percentage shows how many visitor types were affected. Click any issue to jump to its fix.
Headline does not name a specific outcome
CTA does not clarify what happens next
No pricing visible above the fold
Too much content competing for attention
Did visitors understand your proposition?Each visitor type described what they thought the page was offering. We compared their answer to your actual proposition. Fully understood means they got it right, partial means close but missing something key.
Visitor responseHow compelled visitors felt to click your primary CTA, and how many left without engaging. These reflect how persuasive your page is.
Why visitors leftWhat each simulated visitor did at the end of the run. 'High intent' means their self-reported motivation crossed the act-now threshold (>70/100). It is not a forecast of real conversion rate.
What needs fixing and how to fix it
Why this section matters
Each finding is ranked by how many visitor types it affected. The issues at the top are costing you the most conversions. Fix them in order, re-scan, and measure the lift.
Hero headline: does not name a specific outcome or product category
Why
38 of 50 visitors could not identify what the product does from the headline alone. Evaluators and skeptics bounced fastest.
Fix
Replace with a specific outcome: "See exactly what your team ships each week." Name the result, not the mechanism.
Primary CTA: doesn't tell visitors what happens when they click
Why
31 visitors did not know whether clicking would start a free trial, require a credit card, or book a demo call. Deal seekers and cautious browsers left without clicking.
Fix
Change to "Start Free Trial" or "Try Free for 14 Days" so visitors know exactly what they are committing to.
Pricing section: no pricing visible above the fold
Why
24 price-sensitive visitors could not determine affordability without navigating away from the page entirely.
Fix
Add a pricing anchor or summary ("Plans from $29/mo") near the primary CTA. Link to the full pricing page for details.
Social proof: customer logos have no attribution or context
Why
19 visitors dismissed the logo strip because there are no names, quotes, or results attached. Skeptics and evaluators need specifics to trust social proof.
Fix
Replace the logo strip with 1-2 named customer quotes. Include company name, role, and a specific result ("Saved 12 hours/week").
Hero section: no product screenshot above the fold
Why
21% of visitors bounced before scrolling far enough to see the dashboard screenshot below the fold.
Fix
Move the product screenshot into the hero section. Show the key feature in context so visitors know what they are signing up for.
Objections your page doesn't answer
Does this work with our existing CRM?
What happens to our data if we cancel?
Is there a setup or onboarding fee?
How many team members can access the account?
How far visitors scrolled
Which visitor types are converting and which need help
Biggest opportunities
Their main friction: CTA says "Get Started" without clarifying what happens next. Visitors do not know if this is a free trial, paid signup, or demo booking.
What would help: They are bouncing before the page makes sense. The headline and subheadline together should answer who this is for and why it matters in the first viewport.
Their main friction: CTA says "Get Started" without clarifying what happens next. Visitors do not know if this is a free trial, paid signup, or demo booking.
What would help: They are bouncing before the page makes sense. The headline and subheadline together should answer who this is for and why it matters in the first viewport.
Their main friction: Headline says "Simplify your workflows" but does not name a specific outcome or explain what workflows are being simplified.
What would help: Most visitors in this group misunderstood the offering. Simplify the value proposition or add context that matches their familiarity level.
Already converting well
Why they convert: Your messaging speaks their language precisely. The fit between what they searched for and what you offer makes the decision feel natural.
Why they convert: They take the page at face value and act when the offer fits. Steady performance here suggests the page is built around this segment's expectations.
How citation-ready this page is for ChatGPT, Claude, and Perplexity responses
Why this section matters
When someone asks ChatGPT, Claude, or Perplexity a question your business could answer, will they quote your page? This index measures the 8 citability signals AI search engines weigh. Pages with strong signals get recommended as sources. Pages without get skipped entirely. The index measures citation-readiness, not actual citations.
Queries to answer
AI systems likely receive these queries for your topic
Author Attribution
Why
No author or organizational attribution exists. AI engines prioritize content from identifiable sources.
Fix
Estimated lift: +5-8 AI Citability points
Platform signals as of 2026-04-29
Content Freshness
Why
Fix
Add a "Last updated" date and link to a recent changelog or blog post.
Statistical Density
Why
AI engines cite pages with concrete data. "500+ teams" is vague. Specific outcomes are more citable.
Fix
Estimated lift: +6-10 AI Citability points
Platform signals as of 2026-04-29
Will people find your page on Google, and click it?
Why this section matters
Before anyone visits your page, they see a preview in Google results or a link shared on Slack. This section checks whether those previews are compelling, whether your page delivers on the promise, and whether AI tools like ChatGPT can reference your content.
1.Previews show how your page looks in Google and on social platforms right now.
2.Cards below explain what to improve, why it matters, and exactly how to fix it.
Google Search Preview
Track user behavior, predict churn, and optimize conversion funnels with AI-powered analytics built for modern SaaS teams.
Social Share Preview
Ready for: facebook, linkedin, twitterAI-Powered Analytics Platform for Growth Teams
Track user behavior, predict churn, and optimize conversion funnels with AI-powered analytics.
Twitter Card: summary_large_image
AI Answer ReadinessAI tools like ChatGPT and Perplexity cite pages they can quote directly. This measures whether your content has clear, extractable statements they can reference.
Why
Can ChatGPT and Perplexity quote your page in their answers?
AI search engines would struggle to extract a clear, quotable answer from this page's first 300 words.
Fix
Your first paragraph uses marketing language rather than a clear definition. Start with: '[Product Name] is a [category] that [does X for Y].' AI search engines need a quotable answer.
Pages with a clear definition in the first 300 words are cited 44% more by AI search engines (Princeton GEO study)
2 schema blocks found
No author byline found
Present
Contact info detected
Performance & CrawlingPage speed and crawlability affect how often Google indexes your content and where it ranks. Slow pages get crawled less frequently.
Why
Can search engines access and crawl your page quickly?
8/12 images have explicit dimensions
Fix
Your title is 67 characters. Google may truncate it in search results, cutting off important information.
Titles in the 40-60 character range get 8.9% higher click-through from Google (Backlinko, 4M results)
Google Snippet QualityWhen someone clicks your Google result and finds something different from what the snippet promised, they bounce. This measures how well your search listing matches the actual page.
Why
Does your search result preview match what’s actually on the page?
Your title tag promises 'AI-Powered Analytics' but 34 of 50 simulated visitors thought this was a dashboarding tool. The search snippet may attract clicks but set wrong expectations.
Fix
Your title tag promises 'AI-Powered Analytics' but visitors primarily understood this as a dashboard builder. Rewrite the title to match what the page actually communicates.
Titles that accurately represent page content reduce bounce from search by 15-25% (Backlinko, 4M results)
67 characters (ideal: 40-60)
142 characters (ideal: 120-155)
Self-referencing (correct)
lang="en"
Secure connection
Viewport meta tag present
How accessible your page is and your exposure to regulatory risk
Why this section matters
15-20% of people have a disability that affects how they use the web. Beyond the moral case, accessibility failures create real legal exposure under ADA, EAA, and similar laws. Fixing these issues makes your page work for more people and reduces your regulatory risk.
Checked 24 of 86 WCAG 2.2 Level AA success criteria via automated testing. Manual review may identify additional issues.
Based on your site, these regulations may apply:
This report identifies potential accessibility issues based on automated analysis. It does not constitute legal advice. Consult a qualified accessibility specialist and legal counsel for compliance determinations.
Form Accessibility
Why
A blind user navigating your signup form hears "edit text, blank" for every field. They cannot determine which field is for email and which is for company name without tabbing through and guessing.
4 form fields have no accessible name. Screen reader users cannot determine what information to enter.
Affects 4 elements
Fix
input[name='email'] Input has no associated label element or aria-labelinput[name='company'] Input has no associated label element or aria-labelColor Contrast
Why
A user with low vision magnified to 200% cannot read 12 text elements because the light gray text (#999) on white background disappears at magnification. They miss pricing details and social proof.
12 text elements fail WCAG AA contrast requirements. This affects users with low vision and anyone reading in bright light.
Affects 12 elements
Fix
.hero-subtitle Contrast ratio 2.8:1 (requires 4.5:1).pricing-note Contrast ratio 3.1:1 (requires 4.5:1)Keyboard & Navigation
Why
The pricing toggle and 2 other custom elements are not operable via keyboard. This blocks users who cannot use a mouse.
Affects 3 elements
Sampled check
Fix
.pricing-toggle Custom toggle not keyboard operableThe methodology behind every WhyIQ audit
50 different visitor types tested this page independently. Each has a different goal, patience level, trust threshold, and device. Their behaviour is grounded in 200+ peer-reviewed papers on how people actually make decisions online.
Each visitor read the headline, CTA, trust signals, and page structure. They recorded what confused them, what built their confidence, and what made them leave. No two visitors start with the same expectations.
The WhyIQ Score and ranked findings come from combining all 50 independent decisions. An issue that affected many visitor types ranks higher than one that affected few.
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