WhyIQ pricing: plans from $19/mo to $249/mo
PricingCancel anytimeNo setup fees
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Solo
Single-page analysis for solo founders iterating fast.
$19/ month
$3.80/scan
- 5 page scans per month
- Single-page analysis (no multi-page site scans)
- Full CRO, AI Citability, Search Rank, and Accessibility scoring
- Score tracking and exports
Starter
Page scans plus multi-page site scans in one plan.
$39/ month
$1.95/scan
- 20 page scans per month (or 6 full site scans)
- Multi-page site scans, up to 5 pages per run
- Everything in Solo
- Email support
ProMost popular
Multi-page site scans across your whole site, not just one page.
$89/ month
$1.78/scan
- 50 page scans per month (or 16 full site scans)
- Multi-page site scans, up to 10 pages per run
- Everything in Starter
- Priority email support
Invoice billing available. Request NET 30.
Agency
Deep multi-page site audits for every client, every month.
$249/ month
$1.66/scan
- 150 page scans per month (or 50 full site scans)
- Multi-page site scans, up to 25 pages per run
- White-label PDF reports for clients
- Unlimited client workspaces, 3 team seats
- Everything in Pro
Built for agencies. See how it works.
Need to pay by invoice? Request NET 30.
Free
1 full scan, no card requiredCRO WhyIQ Score, top confusions, ranked fix recommendations. See what visitors actually experience.
1 credit = 1 page scan3 credits = 1 site scanMix freely each month
Cancel anytime
Month-to-month. No long-term contract.
14-day money-back
Full refund inside 14 days, no questions asked. Subject to terms.
Stripe-secured
All cards via Stripe. SCA, 3DS, and the works.
Your AI Citability Index
Scored across
Accessibility compliance
We check against
WCAG 2.2ADAGDPR
§01 · Compare features
Every feature, every plan.
§02 · The math
Bad conversion rates are expensive.
At $5 per click (B2B median), conversion rate is the difference between $500 per signup and $167 per signup. Same clicks, same audience.
Unoptimised page
Conv.
1%
Signups
60
Cost / signup
$500
Industry median
Conv.
2%
Signups
120
Cost / signup
$250
Optimised page
Conv.
3%
Signups
180
Cost / signup
$167
ScenarioConv.SignupsCost / signup
Unoptimised page1%60$500
Industry median2%120$250
Optimised page3%180$167
Based on $5 CPC (B2B SaaS median). WhyIQ shows you exactly what is suppressing your conversion rate.
§03 · Comparison
WhyIQ vs. the alternatives.
| Feature | WhyIQ | Hotjar | VWO | ChatGPT |
|---|---|---|---|---|
| Works with zero traffic | Yes | No | No | Yes |
| Statistical issue coverage | 92% at 50 visitors | Depends on traffic | Depends on traffic | 23% (single viewpoint) |
| Actionable fixes | Prioritized list with specific changes | Heatmaps only | Test suggestions | General advice |
| Time to results | ~2 minutes | Days to weeks | Days to weeks | Minutes |
| Simulated visitor psychology | 50 visitor sample | No | No | 1 perspective |
| Visitor-level reasoning | Per-visitor quotes | No | No | One viewpoint |
| Pre-launch testing (HTML upload) | Yes | No | No | Yes |
| Quantified WhyIQ Score | 0-100 score | No | No | No |
| Emotional arc analysis | Yes (paid plans) | No | No | No |
Works with zero traffic
WhyIQYes
HotjarNo
VWONo
ChatGPTYes
Statistical issue coverage
WhyIQ92% at 50 visitors
HotjarDepends on traffic
VWODepends on traffic
ChatGPT23% (single viewpoint)
Actionable fixes
WhyIQPrioritized list with specific changes
HotjarHeatmaps only
VWOTest suggestions
ChatGPTGeneral advice
Time to results
WhyIQ~2 minutes
HotjarDays to weeks
VWODays to weeks
ChatGPTMinutes
Simulated visitor psychology
WhyIQ50 visitor sample
HotjarNo
VWONo
ChatGPT1 perspective
Visitor-level reasoning
WhyIQPer-visitor quotes
HotjarNo
VWONo
ChatGPTOne viewpoint
Pre-launch testing (HTML upload)
WhyIQYes
HotjarNo
VWONo
ChatGPTYes
Quantified WhyIQ Score
WhyIQ0-100 score
HotjarNo
VWONo
ChatGPTNo
Emotional arc analysis
WhyIQYes (paid plans)
HotjarNo
VWONo
ChatGPTNo
§04 · FAQ
Pricing questions, answered.
How accurate are the AI visitors?
In production validation, WhyIQ correctly extracted and analysed page content 89.5% of the time. Repeated scans of the same page show under 2.1% score variance. Independent research shows structured AI evaluation achieves 80%+ agreement with human reviewers. The simulation is calibrated against 200+ peer-reviewed papers covering dual-process cognition, trust formation, mobile UX, and ecommerce buying behaviour. It is not a replacement for real user testing, but gives you actionable direction before you spend on traffic.
Do unused scans roll over?
Monthly scan allocations reset at the start of each billing cycle. They do not roll over. If you regularly need more than your plan includes, upgrading to the next tier is the most cost-effective option.
What is a multi-page site scan and how is it different from a page scan?
A page scan analyses a single URL. A multi-page site scan crawls your whole site in one run: up to 5 pages on Starter, 10 on Pro, and 25 on Agency. You get a combined site report plus individual deep-dives for each page. Both come from the same credit pool. A site scan costs 3 credits; a page scan costs 1. A Starter plan with 20 credits could run 20 page scans, 6 full site scans, or any mix.
What is the AI Citability Index and why does it matter?
If your competitors' pages are showing up in ChatGPT and Perplexity answers and yours aren't, this is why. AI engines weigh 8 citability signals before deciding what to quote: FAQ quality, answer clarity, statistical density, heading structure, content freshness, author attribution, crawler access, and schema coverage. Most pages fail at least two without knowing it. Research from Aggarwal et al. (KDD 2024) shows pages with statistical citations are cited 115% more often in AI-generated responses. The index measures citation-readiness, not actual citations. All paid plans include the full 8-dimension breakdown with prioritized fixes.
Why not just ask ChatGPT to review my page?
A single AI perspective catches roughly 23% of the issues a diverse panel would find. WhyIQ runs 50 distinct visitor simulations with different devices, intent levels, and psychology profiles, reaching 92% statistical coverage. You get per-visitor reasoning, an emotional arc, and a ranked fix list, not one opinion.
What types of pages is WhyIQ built for?
WhyIQ is optimized for SaaS and service businesses: landing pages, product pages, pricing pages, and B2B homepages. Any page asking someone to sign up, book a call, or start a trial is a good fit. B2C ecommerce and brand storefronts are on the roadmap for later in 2026.
Can I cancel any time?
Yes. All plans are month-to-month. Cancel from your dashboard and your subscription ends at the close of your current billing period. No cancellation fees.
Will I get the exact same score if I re-scan without changing anything?
Scores can vary by a few points between runs. Each scan generates a fresh set of 50 behavioral simulations with randomized cognitive states and emotional baselines, so slight variation is normal, just like polling different groups of real users. Consistent patterns across scans are the strongest signal.
What counts as a scan?
One scan equals one URL or one uploaded HTML file run through the full visitor simulation. Re-scanning the same page after making changes counts as a new scan.
What payment methods do you accept?
All major credit and debit cards via Stripe. We support Visa, Mastercard, American Express, and most international cards.
Is there an annual discount?
Yes. Pay annually and get two months free on Starter, Pro, and Agency. Starter is $390/year, Pro is $890/year, and Agency is $2,490/year. Switch to annual on the checkout page. Solo is monthly only.
Can I switch plans?
Yes. Upgrade or downgrade any time from your dashboard. Upgrades take effect immediately. Downgrades apply at the end of your current billing period.
Do I need an account to get started?
No. You can run your first scan without creating an account. Sign up only when you are ready to track results or upgrade to a paid plan.
Your landing page is ready to be diagnosed.
Paste your URL and get a WhyIQ Score, confusion points, and specific fixes. First scan is free, no credit card required.
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