Simple, transparent pricing
Understand how real people read your landing page, before you run a single A/B test.
Free
- 1 free scan, no sign-up needed
- Quick scan: 50 visitors
- Visitor sentiment scoring
- Clarity score + top confusions
- Free forever, no card required
Starter
- 15 scans per month
- Quick scan: 50 visitors
- Visitor sentiment scoring
- Full report + recommendations
- AI SEO scores
- Export reports
- Email support
Pro
- 50 scans per month
- Deep scan: 100 visitors
- Visitor sentiment scoring
- AI SEO scores
- Priority processing
- Export reports
Agency
- 150 scans per month
- Everything in Pro
- Export: JSON, CSV, Markdown, YAML, LLM text
- Team seats (coming soon)
- API access (coming soon)
- Early access to new features
Just need a single scan?
No subscription required. Buy one scan, use it any time.
Quick Scan
$4
50 visitors
Deep Scan
$8
100 visitors
+ AI Visibility Score
whyiq vs. the alternatives
| Feature | whyiq | Hotjar | VWO | ChatGPT |
|---|---|---|---|---|
| Works with zero traffic | Yes | No | No | Yes |
| Actionable fixes | Prioritized list with specific changes | Heatmaps only | Test suggestions | General advice |
| Time to results | 60 seconds | Days to weeks | Days to weeks | Minutes |
| Simulated visitor psychology | 50-100 visitors | No | No | 1 perspective |
| Visitor-level reasoning | Per-visitor quotes | No | No | One viewpoint |
| Pre-launch testing (HTML upload) | Yes | No | No | Yes |
| Quantified clarity score | 0-100 score | No | No | No |
| Emotional arc analysis | Yes (Pro) | No | No | No |
Works with zero traffic
Actionable fixes
Time to results
Simulated visitor psychology
Visitor-level reasoning
Pre-launch testing (HTML upload)
Quantified clarity score
Emotional arc analysis
Pricing questions
Can I cancel any time?
Yes. All plans are month-to-month. Cancel from your dashboard and your subscription ends at the close of your current billing period. No cancellation fees.
Do unused scans roll over?
No. Monthly scan allocations reset at the start of each billing cycle. If you need flexibility, you can buy single scans ($4 quick, $8 deep) that never expire.
What counts as a scan?
One scan equals one URL or one uploaded HTML file run through the full visitor simulation. Re-scanning the same page after making changes counts as a new scan.
What payment methods do you accept?
All major credit and debit cards via Stripe. We support Visa, Mastercard, American Express, and most international cards.
Is there an annual discount?
Not yet. We are planning annual billing with a 17% discount. Sign up for updates and we will notify you when it launches.
Can I switch plans?
Yes. Upgrade or downgrade any time from your dashboard. Upgrades take effect immediately. Downgrades apply at the end of your current billing period.
Do I need an account to buy a single scan?
No. Guest checkout is fully supported. Enter your email at Stripe checkout and we will email your results directly.
Payments processed securely by Stripe. Cancel any time.