What a £2,000 CRO audit costs. What a WhyIQ scan costs.
A manual CRO discovery audit takes 2-4 weeks and costs £2,000-5,000. A WhyIQ site scan takes 10 minutes. The findings overlap more than you might expect.
| Manual CRO audit | WhyIQ site scan | |
|---|---|---|
| Time to first findings | 2-4 weeks | 10 minutes |
| Cost per audit | £2,000-5,000 | From $1.45 per scan |
| Analyst perspectives | 1 (subjective) | 50 behavioral simulations |
| Analysis basis | Heuristic judgment | Calibrated from 108 papers |
| Prioritized by impact | Sometimes | Always |
| Re-scan after changes | New quote required | Included |
| Client-ready output | Requires formatting | Instant PDF or shareable link |
The parts of a manual audit WhyIQ handles automatically
Most of the time in a CRO discovery audit goes into analysis that can be automated. WhyIQ handles that part. You focus on strategy.
The 8-hour discovery audit
Manual heuristic review of your site before recommendations can be written. WhyIQ produces the same prioritized findings in minutes.
The 'I'll review your site this week' deliverable
WhyIQ scans run in the background while you're still on the intro call. Findings are ready before the meeting ends.
One analyst's point of view
A single reviewer brings their own biases. WhyIQ runs 50 independent behavioral simulations, each with a distinct cognitive profile and visitor intent.
The re-audit quote cycle
Every change a client makes shouldn't require a new engagement. WhyIQ lets you re-scan after any update and show the score moving.
What WhyIQ does not replace
WhyIQ replaces the discovery and analysis phases. It does not replace the consulting, strategy, and experimentation work that comes after.
Strategic experimentation roadmaps and test sequencing
Live user research: interviews, session recordings, surveys
A/B testing infrastructure, analysis, and statistical significance guidance
Organization-wide CRO programme design and governance
Stakeholder education and buy-in work
When each is the right call
Use WhyIQ when
- You need findings before the intro call ends
- A client wants to know why conversions are low before committing to a project
- You want to validate a redesign before it goes live
- You need to re-scan after a change and show the score moving
- You are pitching and want a live demonstration of findings
Use a manual audit when
- You need a strategic experimentation roadmap, not just findings
- The engagement involves organization-wide CRO governance
- Live user research (interviews, sessions) is a core deliverable
- A/B testing infrastructure design is in scope
- The client needs consultant accountability, not a tool output
See what a manual audit would find. In 10 minutes.
Paste any URL and get 50 behavioral simulations, prioritized recommendations, and a shareable report. Free to try, no setup required.
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