Skip to main content
WhyIQ: Find out why visitors don't convert
§01 · Changelog

Every release, in plain language.

We ship improvements every few weeks, driven by real scan accuracy audits and user feedback. No marketing fluff, just what changed.

v3.75May 19, 2026Latest
  • The Visitor Breakdown section on the page-scan report now explains, for each visitor type, what that group collectively experienced on the page in their own voice. Each archetype card now carries a 1-2 sentence synthesis grounded in that group's actual quotes, confusion points, and exit reasons (for example: 'Discount Danas wanted pricing visible above the fold. Two of three left when the price reveal required a form submit; the third bounced before scrolling'). Previously the section showed bounce rate, understanding, and conversion percentages for each archetype but no narrative explaining what those numbers actually meant for that group.
  • Each visitor type now reveals the individual simulated visitors that produced its stats. One most-representative visitor card shows by default with full quote, exit reason, emotional state, scan pattern, time on page, and CTA Pull. A 'Show N more' button reveals the rest of that archetype's visitors. Previously the underlying per-visitor data existed in the scan but was never surfaced anywhere in the report; only the aggregated archetype metrics were shown.
  • Visitor types with only one simulated visitor in the scan now render a clear 'Only one visitor of this type in this scan. See their full record below.' line, with that lone visitor's record expanded by default. Previously single-visitor archetypes received the same metric treatment as multi-visitor archetypes, which overclaimed the certainty of a single-sample finding.
  • All these improvements appear on the Visitor Breakdown section of the page-scan report and require a paid plan (Solo and up). The section now reads as a narrative explanation of who reacted how, rather than a metric table waiting for interpretation.
v3.74May 17, 2026
  • The page-scan report now leads with the diagnostic case (your WhyIQ Score, the four pillar scores, page diagnosis, the objections your page does not answer, and how far your visitors scrolled) before the email ask. Anonymous viewers now see the evidence first, then a single email gate, then the prescriptive section. Previously the email gate sat above the diagnostic content, so the value case had to load after the ask.
  • Free signed-up viewers now see one specific fix unlocked immediately, with the rest shown as compact teaser cards naming the element and impact tier behind a single upgrade ask. The unlocked fix is the highest-impact, most-specific-element finding the engine produced (selected by a deterministic specificity filter, not just the first one in the array). Previously, free users saw every finding with blurred fix sections and no concrete demo of what a fix looks like.
  • Every upgrade CTA on the report has been rewritten to lead with the outcome and name the price inline. The per-card unlock CTA reads 'Unlock this fix · Solo $19/mo' instead of 'Upgrade to see the fix'; the bottom-of-report CTA reads 'Unlock all N fixes for [your domain] · Solo $19/mo · cancel anytime' instead of 'See plans'; the email-gate Stripe direct-buy reads 'Unlock all fixes · Solo $19/mo' instead of 'Start Solo · $19/mo'; the magic-link email button reads 'Send my link' instead of 'Save my scan' (honest about the immediate next event); 'See all plans' is now 'Compare all plans'.
  • The 3-day follow-up email now references the specific fix you saw unlocked, names two more locked findings by element and impact, and routes the primary CTA to /pricing (not back to the report). Subject lines lead with the scanned domain ({domain}: 1 of N fixes unlocked, here is what's still locked) so the inbox preview is recognisable. Score-conditional body copy adapts: a strong-score email frames the locked fixes as refinements that move strong pages to excellent, a developing-score email names that a real chunk of visitors are hitting friction the locked fixes diagnose, a needs-attention email names that most visitors are bouncing and even the top two or three fixes usually move the score significantly.
  • Locked findings on free-tier reports now show element name plus impact dot instead of blurred fix text. This gives a calibrated curiosity signal: you know the engine found something specific on your Hero CTA / Signup form / Pricing page, you just need to upgrade to see the issue and the change to make. Previously the locked-fix block showed only blurred placeholder bars with no element context.
  • Pricing card sub-line on the email gate's Stripe direct-buy now names the next-tier signpost (for multi-page sites, see Starter) so Solo buyers who realise mid-checkout that they need site scans upgrade instead of refund.
v3.73May 15, 2026
  • Scan-failure messages are now tailored to the specific HTTP status returned by the site, with separate guidance for site owners versus people scanning a third-party page. A 503 from the origin host now explains that the site is down or rate-limiting, suggests opening the URL in a browser to confirm, and points site owners at their hosting provider (suspended accounts, expired plans, and origin overload are the common causes). 502 / 504 gateway errors and 404 not-found pages get the same site-owner-aware treatment. Previously every non-200 HTTP status returned a single terse 'Page returned HTTP N' message with no next step
v3.72May 14, 2026
  • Form-related recommendations now name the specific field and propose concrete helper-text copy. Previously, when the scoring engine flagged a form-friction issue, the recommendation read 'add inline error messages' without saying which fields or what the messages should say. The engine now extracts per-field validation diagnostics directly from the page (label, required-ness, helper text presence, error container pattern, inferred validation rule from the field type and pattern attribute), so recommendations now read 'Signup form: Email field has no helper text. Add "Use your work email, e.g. [email protected]" beneath the field.' Concrete examples are generated for email format, phone format, URL format, length constraints, numeric ranges, and required-only fields. Silent high-risk fields (required, no helper, no error container) that no simulated visitor blamed by name also surface so agencies can address them before they become a real-user issue
v3.71May 14, 2026
  • Refreshed brand assets across every surface. New favicon, new browser-tab icon, and a new link-share preview image (the card that appears when whyiq.ai is shared on LinkedIn, Slack, Twitter, Discord, iMessage). All in the v2.1 paper-cream identity rather than the dark navy from v1.0. Social media banners (LinkedIn, X, YouTube, Facebook) also generated in both light and dark variants from the new asset pipeline. If you have whyiq.ai bookmarked or pinned, the favicon will update next time your browser refreshes its cache
v3.70May 13, 2026
  • Meta titles tightened across 7 marketing surfaces so they clear Google's SERP truncation cap (~60 chars). Homepage, /pricing, /science, /vs-manual-audit, /pre-traffic-cro, /answer-engine-optimization, and the why-chatgpt-cites blog post all shortened. Google rewrites long titles roughly 2.3x more often than short ones, and rewritten titles lose 5-10% of click-through rate, so this is a measurable CTR lift across the highest-traffic search-landing surfaces
  • Meta descriptions tightened on the homepage, /pricing, /about, and /science so the load-bearing trust signals (89.5% accuracy, $19-$249 plans, 'free first scan') survive mobile SERP truncation. /pricing description dropped the 'Free' lead in favour of leading with the actual price range, since the n=1 paid customer in the recent 30-day window came through /pricing not the free path
  • Hero CTA wording is now consistent across the homepage and primary marketing pages: 'Get my free WhyIQ Score'. Documented exceptions stay intentional: /about keeps 'See what WhyIQ finds on your page' (post-narrative emotional state), /pre-traffic-cro keeps the pre-traffic verb, /guides/ai-citability-playbook and /answer-engine-optimization keep the citability-specific verbs since they output a different metric. Removes choice friction for multi-page-journey buyers who would otherwise see 4 different verbs across 4 pages
  • New 'WhyIQ vs Hotjar (and other heatmap tools)' section + structured data on /how-it-works. The comparison was already on the page in generic 'Heatmap Tools' form; renamed to make the Hotjar brand-defence query explicit and added a WebPage schema node anchored to #vs-hotjar so AI engines (ChatGPT, Perplexity, Claude) extracting 'is WhyIQ a Hotjar alternative' have a clean target on the WhyIQ site rather than third-party speculation
  • /about hero reorders to lead with the product descriptor and the calibration stats (50 simulated visitors, 21 archetypes, 200+ peer-reviewed papers, 89.5% extraction accuracy) above the founder quote. Agencies and product-team readers see what WhyIQ is before the founder narrative; the quote still anchors the page below it. /about page title now reads 'About WhyIQ: Predictive Behavioral CRO, Built by Ben Little'
  • /science hero gains a primary scan call-to-action immediately under the engine-description paragraph, so convinced readers have an exit path without having to scroll through 8 sections to find one. The methodology page reads top-of-funnel and bottom-of-funnel at the same time now
  • /vs-manual-audit currency normalised to USD everywhere (was a mix of £ and $ in the same scent path). Per-scan price updated to $1.66 to reflect the actual lowest-tier cost on Agency
  • /answer-engine-optimization final-section CTA paragraph now lists what WhyIQ scores (the 8 AEO/GEO signals: crawler access, statistical density, schema completeness, first-paragraph citability, FAQ quality, heading structure, author attribution, content freshness) directly above the scan button. Closes the bridge between the page's AEO/GEO explainer and the citability-specific CTA
  • AI Citability Playbook trust strip now shows the average AI Citability score across recent scans (not the WhyIQ Score, which is a different pillar). The page sells AI Citability work; the trust signal now matches. Playbook FAQ schema also gains two new topical questions on off-page work (Reddit, listicles, review-site presence) and pre-launch validation, replacing two product-flow questions that were less directly relevant to the AI-citability resource positioning
  • Homepage HowTo step descriptions expanded from one-line summaries to 35-50 word paragraphs with named research differentiators (89.5% extraction accuracy, 21 archetypes, 200+ peer-reviewed papers). Google AI Overviews ranks HowTo step text directly, so the longer-and-more-specific text is now AI-search-extractable
  • Internal schema cleanup that's not user-visible but matters for AI search citation: /science Article + FAQ wrapped in a single @graph; /how-it-works gains a WebPage and WhyIQ-vs-Hotjar WebPage node; homepage SoftwareApplication gains screenshot + creator + publisher entity refs; HowTo nodes on /how-it-works, /for-agencies, and homepage all gain proper author + publisher refs to the global #founder + #organization entity graph; PAGE_DATES registry now covers /for-agencies and /pricing so Perplexity reads them as current instead of falling back to the 17-month-old site-published date
  • Brand-casing preflight guard added that catches lowercase 'whyiq' slipping into JSX prose or schema text. Same pattern as the existing em-dash and token-purity guards. Wired into pnpm preflight and CI. Caught 6 real violations this session (admin page titles, blog body prose, an aria-live announcement) that were emitting the brand in lowercase to screen readers and to AI engines extracting the page
v3.69May 13, 2026
  • Scan-time messaging is now consistent across the site. Every page that mentions how long a scan takes now uses the same canonical pair: page scans complete in about 2 minutes, multi-page site scans complete in 10 to 15 minutes. Previously /about said '60 seconds', the homepage said '2 minutes', and several other pages said 'under 15 minutes' or '15 minutes per page' (the last is flatly wrong for single-page scans). Search results that quote a duration from one page now line up with what the next page says
  • The free-tier description now reads identically on every surface that mentions it: 1 free page scan when you sign up, no monthly reset. Previously the homepage FAQ promised 3 free scans per month while the pricing FAQ promised 1 free scan total. Both pages now emit the same structured data to Google and AI search engines, so the snippet you see in search matches what you get on the site
  • The /vs-manual-audit comparison page is now eligible to appear as a Google rich result with FAQ snippets and Article metadata. Previously the page had no structured data at all, so it could only render as a plain blue-link result in search. The 6 buyer-focused questions on the page (how it compares to a manual CRO audit, scan times, what WhyIQ replaces and does not replace, when to use each, and cost) are now AI-search-extractable
v3.68May 13, 2026
  • The conversion pillar is now consistently called the WhyIQ Score across every surface: report headers, dashboard tooltips, email templates (page scan complete, site scan complete, 3-day follow-up), pre-traffic CRO landing page, agency white-label callouts, and downloadable site-scan exports. Previously the same number was variously labelled 'Clarity Score', 'Clarity score', or 'CRO clarity score' depending on the surface, which created friction when agencies cross-referenced reports with clients
  • The agency dashboard's per-client portfolio table and the site-scan page roll-up table now use 'IQ' as the column header for the conversion pillar (was 'CLR'). Matches the four-pillar shorthand used elsewhere on the dashboard (IQ / AIV / RNK / A11Y)
v3.67May 13, 2026
  • New AI Citability Playbook at /guides/ai-citability-playbook. A research-backed, step-by-step guide to making your site quotable by ChatGPT, Perplexity, Claude, and Google AI Overviews. Covers the 8 signals AI engines weigh (with the weights from the WhyIQ engine), the platform differences across all four major AI search engines, a 5-move 90-day plan with named effect sizes and sources for each move, the myths the published research has actually debunked, and an FAQ with the 8 questions buyers ask before they invest in this work
  • The site-report 'Site-wide strategic moves' callout (the one that surfaces AI Citability work that lives off-site, like review-site presence and Reddit community work) now links directly to the new playbook instead of the methodology page. CTA reads 'Read the AI Citability Playbook' so the destination matches the action
  • Footer Product column gains a link to the new playbook between 'AEO and GEO' and 'Pricing'
v3.66May 13, 2026
  • Site accessibility reports now read coherently when many pages share the same root cause. Previously, when the same five navigation links failed contrast on every page of a six-page scan, the rollup reported 30 separate items. The aggregator now groups failures by selector and WCAG criterion, so the example above collapses to five unique findings each marked 'Fails on 6 pages' and flagged as a systemic issue. Findings that repeat across at least half the pages render in a new 'Site-wide issues' section; findings isolated to particular pages render in a separate 'Page-specific issues' section. Industry-standard tools (axe, Lighthouse, Pa11y) all dedupe this way
  • The accessibility rollup header reads more honestly. Score and grade now sit in their own block followed by a single line of plain-language framing: 'The score reflects the proportion of elements that pass each WCAG check. The counts below are findings to address.' Critical findings sit in a separate red-tinted card from other findings, and the issue count now leads with 'unique findings' with a follow-up note like 'Across N page occurrences' so the relationship between the score and the count is no longer ambiguous
  • AI Citability recommendations that require off-site work (build presence on Reddit / YouTube / industry coverage, get cited in third-party comparative listicles) now surface in their own 'Site-wide strategic moves' callout rather than appearing on every page's fix queue. The page-level fix queue stays focused on changes you can ship to the page in front of you; the strategic callout lives on the site-level report and links to the AI Citability methodology
  • Cross-page numeric inconsistencies in your site copy are now flagged automatically. If two pages disagree on the same stat by more than 2x (for example, one page says a scan takes '15 minutes' and another says '60 seconds'), the report now surfaces a single site-level recommendation pointing at both pages with the exact context. Catches duration claims, accuracy percentages, and user/customer counts. Zero LLM cost because it's a deterministic check, so this runs on every site scan with no impact on scan time
  • Pages whose meta description advertises content not visible above the fold now get flagged in the Search Ranking dimension. The check compares meta-description tokens against the visible first-screen text (headline, subheadline, primary CTA, above-fold links). When fewer than 30% of meta tokens appear above the fold, the dimension score is capped and the recommendation names the specific tokens that promised something the visible copy doesn't deliver. Visitors arriving from search no longer land on pages whose first screen feels disconnected from the snippet that brought them there
  • Accessibility-related recommendations now name specific WCAG contrast ratios from the actual measurements rather than inventing them. Previously, when the scoring engine generated a contrast-related fix, it occasionally cited a specific ratio (e.g. '1.29:1') that did not match the lowest measured ratio for the page. The scoring engine now receives every measured contrast failure as structured input and is explicitly instructed to only cite specific ratios from the input list (otherwise use qualitative language like 'low contrast'). Reports now reconcile against axe and Lighthouse when agencies cross-check
  • Behavioural simulation of B2B SaaS multi-page scans now draws from a wider, more ICP-aligned visitor pool. Pre-fix, the 'qualified visitor' persona (modelling a keyword-aligned high-intent buyer) was only selectable on ecommerce multi-page journeys. B2B SaaS site scans systematically drew from a consumer-skewed mix that under-represented the actual buyer. The constraint is lifted; B2B SaaS site scans should see WhyIQ Scores lift 2 to 5 points on average where the page is actually well-built for its target audience
  • Individual simulated visitors now know about content that's signposted on the page but not in their reading window. When a page has an FAQ tooltip, an inline 'See pricing' link, or body copy that mentions a category with a 'see our' affordance, agents are told the explainer is signposted nearby and asked to frame their confusion as 'not prominent enough' rather than 'not explained'. The downstream effect is fewer recommendations that tell you to add explanations that already exist on the page
  • The animated WhyIQ Score demo on the homepage now jumps to its final value when the visitor's browser requests reduced motion, instead of running the full count-up animation. The same change applies to the agency landing page demo. Resolves an edge case where some screen-recording tools and accessibility-mode browsers captured the demo mid-count and read the in-progress number as the page's verdict on the site
v3.65May 13, 2026
  • Site-scan report downloads now contain everything the on-screen report shows. Previously, when you exported a site scan as Markdown, plain text, YAML, CSV, or the standard PDF, the per-page section was reduced to one confusion, one recommendation, and one exit reason per page. The six tabs of detail visible on the live report (Findings, Fixes, Psychology, Visitors, AI Citability, Accessibility) did not reach the downloaded file. Every site export except the PDF Executive Brief now carries the full per-page depth: all visitor confusions, the full recommendation list with element and issue and fix and impact and effort, the page diagnosis, the exit-reason and archetype breakdowns, every representative visitor quote, scroll depth, below-fold content visibility, the full visitor psychology block (confidence breakers and builders, trust signal effectiveness, processing mode), the per-page AI Citability dimensions with probable AI search queries, the per-page Accessibility dimensions with sample failing elements and applicable laws and user impact scenarios, and the per-page Search Ranking dimensions with the failing checklist and the SERP preview
  • The standard PDF for site scans is now a comprehensive report rather than a three-page summary. The cover now shows all four pillar scores beside the WhyIQ Score donut. After the executive summary, page-breakdown table, and site-level recommendations, the PDF now contains one or more pages per scanned page (page header with its own score donut and four-pillar mini-scorecard, page diagnosis, every finding and fix, sentiment-coloured visitor voice quote cards, full psychology block with breakers and builders and trust signal tables, full per-page AI Citability section, full per-page Accessibility section with applicable laws, full per-page Search Ranking section with a Google-styled SERP preview). The PDF ends with the site archetype matrix, site affect summary, site exit reasons, three site-pillar dimension pages, and every individual visitor journey trace
  • The CSV download for site scans is now a multi-section spreadsheet rather than a single flat row per page. Each section starts with a clearly-labelled marker (page_summary, page_confusions, page_recommendations, page_exit_reasons, page_archetypes, page_visitor_voices, page_scroll_depth, page_confidence_breakers, page_confidence_builders, page_trust_signals, page_ai_dimensions, page_ai_recommendations, page_a11y_dimensions, page_a11y_failures, page_a11y_recommendations, page_search_dimensions, page_search_checklist, page_search_recommendations, plus matching site-level sections and the full journey-step trace). Spreadsheet apps render it as one sheet; analysis pipelines can split on the section markers. JSON exports were already complete and are unchanged. The PDF Executive Brief, which is built to be a 2-3 page client-handoff summary, is unchanged
v3.64May 12, 2026
  • Marketing pages now read cleaner across the homepage, /about, and /pricing. The homepage subtitle no longer carries the literal '15 minutes' time claim that contradicted the '2 min scan' line directly underneath it. The trust strip below the URL input now also states what happens after you click: 'Paste a URL. Get your report in 2 minutes. No account needed.' so the post-click experience is clear before you act
  • The URL input across the site now uses 'yoursite.com' as the placeholder default instead of 'your-startup.com'. The previous default signalled the tool was only for startup founders, while in practice WhyIQ works for any landing page or website. The agency pages keep their existing 'yourclientsite.com' override since that audience is explicit
  • The homepage hero's animated WhyIQ Score demo now carries an explicit 'Example scan output, not a live result' caption directly under the score label. Visitors landing for the first time were occasionally reading the animated score as a verdict on their own page rather than as a product demonstration
  • The /about page now names what WhyIQ does directly under the founder attribution and offers a primary call-to-action path. Previously the page opened with a founder story that never stated the product category above the fold, leaving visitors unsure whether they were reading about a tool, a service, or an agency. The new descriptor reads: 'WhyIQ is an AI landing page and website analyzer. We simulate how visitors experience your pages and tell you exactly why they leave,' and a button below it takes you directly to the scanner
  • The pricing page now uses one consistent unit on every plan card. Solo, Starter, Pro, and Agency all show 'N page scans per month (or M full site scans)' so the comparison between plans is straightforward. The underlying credit explainer (1 credit per page scan, 3 credits per site scan, mix freely each month) stays below the cards for anyone who wants the full model
  • A primary call-to-action now stays in view on the pricing page as you scroll through the plan cards. The bar at the top reads 'Not sure which plan? Run a free page scan first' with a 'Get a free scan' button alongside it. The plan-specific buttons on each card sit below the fold on many screens, so the persistent option means you always have a path to start without having to scroll back up
v3.63May 12, 2026
  • The site report's 'Pages ranked by impact' table now opens each page's full deep-dive inline. Every row in the table is collapsible: click any page and it expands in place to reveal the same Findings / Fixes / Psychology / Visitors / AI Citability / Accessibility tabs that previously lived in a separate 'Page-by-page deep-dive' section further down the report. The standalone section is gone. Each row still shows the same four pillar scores and issue count as before, so the table reads identically until you click in
  • The four-pillar grid that used to sit above the table (with the 'click a pillar to recolour' instruction) has been removed. The grid was an extra interaction layer on top of information that was already in the table itself; removing it lets the report move straight from the top-line scores into the per-page detail without an interim recolour step
  • The sample report at /results/site/demo now uses exactly the same layout, sections, and section ordering as a real site scan report. Previously the demo had a bespoke layout that drifted from the live report whenever either side changed. Both pages now share a single underlying component, so anything that ships to the live report is structurally inherited by the sample report on the same deploy
v3.62May 12, 2026
  • The site-scan loading screen is now a live per-page progress card. Every page you selected appears as a row from the moment the scan starts, with the page you're currently on shown with a left-to-right progress bar and the rest queued below. As each page finishes, its row reveals all four pillar scores (WhyIQ Score, AI Citability, Search Rank, and Accessibility) in the same layout you see on the final report, so you start reading results the second they're ready instead of waiting for the whole scan to complete
  • A final 'Compiling report' row sits below the page list and lights up once every page has been scored, showing you the engine is working through the cross-page synthesis and visitor-journey simulation that happens after the per-page work is done. When the synthesis lands, the row settles into its complete state and a 'View full report' button appears, giving you a moment of resolution before the screen moves you to your results
  • The whole screen now uses the paper brand theme: cream card on off-white, indigo accents only, the WhyIQ monogram as the completion mark. The column structure is fixed from frame one, so the card never grows or shifts as scores come in
v3.61May 12, 2026
  • New research post: 50 visitors, one landing page, three completely different bounces in the first 8 seconds. We ran 50 simulated visitor types through the same SaaS landing page and watched them leave for three completely different reasons in the same window. The post covers the research underneath the 8-second attention span myth, the three elements that decide whether anyone scrolls, and the four moves that win the first 8 seconds for every visitor type without building six separate pages. Live at /blog/what-visitors-see-first-8-seconds
v3.60May 11, 2026
  • You can now chat with us live from any page on the site. The chat launcher sits in the bottom-right on desktop as a small dark button with an indigo accent ring, and on mobile it shows as a full-width pill at the bottom of the screen with a rotating example question. Tap to open the chat panel and ask anything
  • Dismissing the chat does not hide it completely. On desktop, dismissing slides the launcher off the right edge of the screen leaving a small handle you can tap to bring it back. On mobile, dismissing sinks the pill into the bottom of the screen with a small grip indicator. Closing or minimising the chat panel from the chat header now automatically parks the launcher into that low-attention state on both viewports
v3.59May 11, 2026
  • Anonymous scans you ran before signing up now attach to your account more reliably. Previously, if your browser cleared the link cookie between the scan and signup (incognito, ITP browsers, Brave, manual clear, or signup from a different browser profile), the anonymous scan stayed orphaned and disappeared from your history. Your dashboard now also reclaims any unclaimed scans from the last 30 days that came from this device, even if the cookie is gone
  • The Share and Export menus on every scan report now open downward into the report instead of upward into the page header. The menus previously opened upward and on most screens the format list and share-link options scrolled off the top of the viewport, leaving only a thin sliver of the upgrade CTA visible. Reports now show the full menu the moment you click Share or Export
v3.58May 11, 2026
  • Search Rank scoring is now substantially more stable on repeat scans of the same page. The Google Snippet Quality dimension inside Search Rank previously produced large swings between scans even when the underlying page had not changed, because the dimension was bucketed into three discrete grades and the score was sensitive to which page element the model attended to. The dimension now produces a continuous 0-100 grade with a calibrated band, so identical inputs produce identical outputs. Validated against a 5-call repeat test on whyiq.ai: max scan-to-scan variance dropped from 45 points to 0 points
  • The continuous grade also produces more accurate scoring across the corpus. Pages that previously scored at the upper end of the "partial" bucket and pages that previously scored "aligned" with minor real gaps now sit in a narrower middle band that better matches the actual snippet-to-page coherence. If you re-scan a page you scanned in the last month, expect the Search Rank score to move slightly toward the middle of its range
v3.57May 11, 2026
  • New category guide at /answer-engine-optimization explains how answer engine optimization (AEO) and generative engine optimization (GEO) work and what predicts whether ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews will cite your page. The guide ships with FAQPage structured data so the answers can be lifted directly into AI search results
  • Two existing blog posts (Why ChatGPT Cites Some Sources and 69% of AI Crawlers Can't Read Your Website) now carry both AEO and GEO terminology in their metadata, so searches using either vocabulary surface the right post
v3.56May 10, 2026
  • One coherent visual identity across the entire site. The dashboard, scan reports, billing, sign-in, and every other page now share the same paper-and-indigo design language as the marketing pages, instead of switching to a separate dark palette when you log in
  • Sign-in screen tightened. The redundant wordmark above the form has been removed (the nav already carries it) and the "Email address" label is gone since the placeholder [email protected] already communicates the field's purpose. The form card reads as a clean white surface against cream
  • /vs-manual-audit comparison page rebuilt in the v2.0 paper theme. The "When to use each" boxes are now visually distinct (indigo-tinted for WhyIQ, neutral for manual audits) instead of bleeding into the page background
  • Social-share cards (the preview image you see when a scan link is posted to Twitter or LinkedIn) refreshed to the paper palette. New shares show the new look immediately; older cached shares may take time to refresh in social-media caches
  • Mobile browser URL bar now paints in cream paper, matching the page it sits above instead of fighting it
  • Floating "back to top" button now appears on every long page on mobile and desktop, not just blog posts
v3.55May 6, 2026
  • Renamed /methodology to /science and promoted it into the primary navigation. The page is the audit trail behind every score: 200+ peer-reviewed papers, 50 simulated visitors, 21-archetype pool, 5 stacked psychological frameworks, 89.5% extraction accuracy, under 2.1% scan-to-scan variance. Old /methodology URLs 301-redirect to /science automatically
  • New "How the scoring stays current" section on /science explains how WhyIQ keeps AI Citability Index scoring up to date as platforms (Anthropic, OpenAI, Perplexity, Google) ship changes. Two-tier signal model with annual and quarterly review cadences and a published config-version stamp on every report
v3.54May 6, 2026
  • Rewrote the /methodology page from scratch as a research-calibration argument and an answer-shaped extraction surface for AI search. Leads with the audit-trail story (200+ peer-reviewed papers, 50 simulated visitors, 21-archetype pool, 5 stacked frameworks, 89.5% extraction accuracy, under 2.1% scan-to-scan variance) and shows the actual parameter table with the paper behind each coefficient
  • New "WhyIQ vs a one-shot LLM scan" eight-row comparison block covering input depth, visitor count, calibration source, frameworks applied, output structure, validation, variance, and cost basis
  • New FAQ section with six answer-shaped Q&As and FAQPage structured data, so AI search engines can lift the answers directly when users ask how WhyIQ works, how it differs from ChatGPT, how accurate it is, or how reproducible the scores are
  • New "What WhyIQ deliberately does not claim" section makes the boundaries of the simulation explicit, so the page earns trust by being honest about what it is not
v3.53May 5, 2026
  • Improved scan accuracy on ecommerce sites. WhyIQ now adapts its 50-agent simulation to product, cart, category, search, and confirmation page contexts. New ecom-specific visitor archetypes (cart abandoner, gifting buyer, repeat customer, return-risk buyer, shipping-sensitive shopper, mobile thumb browser, price comparison researcher) are added to the pool when scanning a product, cart, or storefront page. Scans surface ecom-specific friction events: surprise shipping cost at checkout, login wall before purchase, variant out-of-stock, review credibility issues, returns policy clarity, and free-shipping threshold visibility
  • Advanced scan options now offer the 7 ecommerce visitor archetypes. They live behind a collapsed "E-commerce Visitors" section on the persona picker, so the default scan stays clean while ecom merchants can explicitly force which buyer types are tested
  • SaaS sites with /products/* URLs (Atlassian, Notion, Stripe-style product pages) continue to scan as SaaS — the engine requires both keyword classification AND DOM corroboration before activating ecom mode, so SaaS marketing pages with cart-vocabulary in their copy don't get mis-routed
v3.52May 3, 2026
  • New blog post: Why ChatGPT Cites Some Sources and Ignores Others (Our 482-Run Data Set). A breakdown of what we found running a weekly citation panel against Perplexity, ChatGPT, Claude, Gemini, and Google AI Overviews, the predictors that actually correlate with AI citation, and the 5-point checklist for building a brand citation moat
v3.51April 30, 2026
  • Improved the screen shown when an anonymous visitor hits the 1-scan free limit. The status is now an unmissable amber block ("You've used your 1 free scan") instead of a tiny grey label, plan selection is the primary action instead of a 30-day email reminder, and each plan now reads "N scans / month" so the value is unambiguous
v3.50April 30, 2026
  • Free scan reports now show a direct "Start Solo · $19/mo" option alongside the email signup, so high-intent visitors can skip the email step and start fixing today. Email signup with Google or magic link stays the primary path. The buy option only shows on scans scoring 40 or higher and includes inline checkout, so you never leave the report
v3.49April 30, 2026
  • New /pre-traffic-cro category page goes deep on what pre-traffic CRO is, when to reach for it, and which failure modes it surfaces. Includes a six-question FAQ block and links to the methodology and the failure-mode taxonomy
  • Homepage hero subtitle expanded to make the category positioning explicit ("AI landing page analyzer for pre-traffic CRO"), with a sourced stat on why A/B testing breaks under 1,000 monthly visitors
  • /methodology section 1 now leads with the 89.5% extraction-accuracy validation stat and the "didn't-understand vs didn't-trust" failure-mode distinction
  • /vs-manual-audit hero rewritten so the AI-landing-page-analyzer-vs-manual-audit comparison is direct and complementary, not adversarial
v3.48April 30, 2026
  • Marketing pages now serve from a global Cloudflare edge cache. Returning visitors and users in regions with warm cache see the homepage, pricing, and other marketing pages load roughly 25× faster (server response time dropped from ~480ms to ~16ms). The previous CDN layer was routing-only and didn't actually cache; this change adds real edge caching for the first time
  • The bare-domain redirect (whyiq.ai → www.whyiq.ai) is now handled at Cloudflare's edge instead of round-tripping to the origin server. Every visitor who hits the bare domain saves about 250ms before the page even starts rendering
v3.47April 29, 2026
  • Marketing pages now meet Google's 'Good' Core Web Vitals threshold across all three measurements (Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift). Pages load and become interactive substantially faster, and Google's search-ranking signal will reward this once the field-data window catches up over the next few weeks
  • Google Analytics now loads only after your first interaction with the page (a click, scroll, or keypress) instead of in the background while the page is still rendering. Visitors who bounce away with no interaction never download it. Combined with the same treatment on PostHog, the homepage's initial JavaScript payload is dramatically lighter
v3.46April 24, 2026
  • The homepage now serves from a global edge cache on every visit instead of being rendered on demand. Cold-start render time is gone: the page arrives in tens of milliseconds anywhere in the world
  • The hero headline, subtitle, CTA, and trust badges now appear immediately and slide gently into place rather than fading in from invisible. Visually almost identical, but the page becomes usable substantially earlier on slower devices
  • The PostHog analytics SDK no longer loads or parses until your first interaction with the page. Visitors who bounce never download it at all, which keeps initial loads lighter for everyone
v3.45April 24, 2026
  • Marketing pages now load and become interactive significantly faster on mobile, especially the homepage. The above-the-fold JavaScript bundle is much smaller, the navigation and hero CTA hydrate without blocking the main thread, and the scan-progress page no longer holds extra animation libraries until needed
  • Auth-aware UI now renders correctly on the very first paint. Logged-in users see the Dashboard link and the right CTA immediately without the brief flash of logged-out state that used to happen after page load
v3.44April 29, 2026
  • The scan rating widget now appears right after the Findings & Fixes section, where you have just seen the recommendations. Previously it was below the AI Citability Index, Search Ranking, and Accessibility sections at the very bottom of the report, where most people never reached it
v3.43April 29, 2026
  • Score column tooltips on the Pages, Sites, and client Scans tabs now appear correctly on hover. A layout containment issue was preventing the tooltip popups from rendering above the table
  • Scan rows on mobile now show a proper summary card. On phones you see the page URL, your WhyIQ score, and the secondary scores (AI Citability, Rank, Accessibility) labelled inline, along with status and date. Previously all columns stacked as unlabelled numbers
  • The delete button on a scan is now reachable on mobile. It was previously only visible on desktop
v3.42April 29, 2026
  • The contact page now copies the email address to your clipboard when you click any of the three contact buttons. If your browser doesn't have a mail client configured, the address is already on your clipboard ready to paste.
v3.41April 28, 2026
  • AI Visibility is now called the AI Citability Index across the whole product. The score measures how citation-ready your page is for ChatGPT, Claude, and Perplexity, and the new name makes that clearer. The 8 underlying dimensions, the score, and the recommendations are unchanged. The honest framing is that this is an index of citation-readiness signals, not a direct measurement of citations in real LLM responses
  • Your WhyIQ Score now shows its expected re-scan range. Under the score you'll see 'Typical range X–Y' — the band where the score is likely to fall on a repeat scan of the same page. A tighter band means the 50 simulated visitors agreed more strongly. Anonymous viewers continue to see only the score; free-tier and above see the range
  • Three new diagnostic narratives appear inside your paid report. A messaging coherence note explains how aligned your headline, subheadline, and CTA are. A SERP and page coherence note explains how well your search listing matches your actual page. An AI citability note explains how citation-ready your content is. Each is a single-sentence narrative the engine writes per scan
  • Benchmark comparison is now uncertainty-aware. Your page only shows 'above benchmark' or 'below benchmark' when the entire confidence range sits clear of the page-type benchmark, instead of flipping label on a single point near the threshold
  • AI Search traffic source now applies the right visitor weighting. Selecting the AI Search chip on a scan now weights the simulation toward AI-search-verifier and researcher visitor types with appropriate journey depth caps, so the score reflects how AI-search traffic actually behaves
  • Multi-page journey emotion now carries between pages correctly. When a visitor encounters frustration on one page of a site scan, that frustration influences how they read the next page, the way real visitors behave
v3.40April 28, 2026
  • Scans now load slow pages reliably. The initial page-load window has been widened to 25 seconds, so heavy WordPress and ecommerce sites loading external fonts, reCAPTCHA, and ad pixels finish before being given up on. Brazilian, EU, and APAC origins benefit the most
  • When a site is fronted by Cloudflare Bot Management, Datadome, or PerimeterX, the report screen now tells you that's what happened, instead of showing a generic 'Scan failed.' You also get three concrete next steps: scan a staging URL without the protection, ask the site owner to allowlist the WhyIQ scanner, or toggle off Bot Fight Mode if you control the Cloudflare account
  • Failed scans now show the real reason. Vercel preview deployments with auth protection, slow-loading pages, and bot-blocked sites each get their own tailored heading and explanation, so you don't waste time retrying something that won't work
v3.39April 28, 2026
  • Pin numbers on the page screenshot now land where each issue actually lives on your page. Positions are now derived from real page coordinates captured during the scan, rather than category estimates. This applies to all new scans going forward
  • The page screenshot in your report now has a Desktop and Mobile toggle when a mobile layout was captured during the scan. Switch views to see how the page looks at 390px width
  • The agency dashboard has a new client status table. Every client is ranked by urgency with Critical, Warning, or Healthy status based on their scores and recent movement. The most important accounts are always at the top, with one-click scan and view buttons on each row
  • The agency fix queue now has a type-ahead search. Start typing a client name, site domain, or page URL to filter the queue without leaving the page. Selecting a suggestion locks the view to that client, site, or page
v3.38April 28, 2026
  • Visitor outcome labels in reports are sharper. The 'Converted' bucket is now called 'High intent' across the Why Visitors Left section, persona filter chips, and simulated visitor cards. The simulation measures self-reported motivation, not real-world conversion, and the new label reflects what the number actually represents
  • The High intent bucket now counts only visitors whose motivation clearly crossed the act-now threshold (above 70 out of 100), instead of including the broader still-evaluating range. The numbers are smaller and more meaningful as a result
v3.37April 27, 2026
  • All four pillar scores (WhyIQ, AI Citability Index, Search Rank, Accessibility) now appear as columns on every dashboard list — clients, page scans, site scans, and the per-client scans tab — so you can spot where any account or page is strongest and weakest without opening it
  • Hover any score column heading to see what that pillar actually measures. Tooltips cover what WhyIQ, Citability, Rank, and A11y are scoring against
  • Dashboard typography aligned to the brand system. Headings, subtitles, and section titles now use consistent sizes and weights across every dashboard page (Clients, Pages, Sites, Billing, Settings, client detail). The 'Clarity' label is renamed to 'WhyIQ Score' everywhere it appeared
v3.36April 27, 2026
  • Site reports now follow the same section rhythm as page reports. The new sticky sub-nav reads Overview, Findings & Fixes, Journey, Pages, AI Citability Index, Search Ranking, Accessibility — so anything you learned navigating a single-page report applies to a full-site report
  • All your conversion fixes now live in a dedicated Findings & Fixes section near the top of the site report, instead of being tucked under the Overview. Easier to scan, easier to copy across to your team
  • Pages ranked by impact is more readable. The homepage shows as 'Homepage' instead of '/', every scored page is listed (no more top-12 cutoff), and rows are tighter so you can take in the whole site at a glance
  • Search Readiness has been renamed to Search Ranking, and now uses the same accent colour across page and site reports. The score and what it measures haven't changed, just the name and visual treatment
  • Each pillar section in the site report now carries a coloured top stripe matching its sticky-nav swatch, so it's clearer where you are as you scroll
  • The Overview section is now one consolidated card with internal dividers, instead of four separate cards stacked on top of each other. Less scrolling, same content
v3.35April 26, 2026
  • The dashboard has been rebuilt around the four pillars (Clarity, AI Citability Index, Search Rank, Accessibility) and a single ranked fix queue. Every tier now leads with what to do next, instead of a wall of scores
  • New tier-aware dashboard layouts. Free shows your latest scan and biggest opportunity. Solo, Starter, and Pro show your top fixes, recent scans, and (on Pro) a 12-scan trend with weakest page. Agency shows a cross-client fix queue and a portfolio table sorted by urgency
  • New page report hero: numbered pins on the page screenshot map directly to the numbered fix list, so you can see at a glance where each issue lives on the page
  • New site report hero: an interactive four-pillar grid recolours the page table by whichever pillar you tap, and pages are now ranked by projected score lift if fixed
  • New before/after compare view at /results/[scanId]/compare. Run a re-scan after shipping changes and see exactly which issues you fixed and how many points the page moved
  • Billing page now shows a forecast of where your scan usage is heading, alongside the day count remaining in your cycle and the projected total charge if you stay on the current pace. Overage warnings appear once the forecast is reliable (after day 7 of the cycle)
  • Sidebar refresh: scan meter footer now shows your tier, scan count, and an upgrade prompt at a glance. The bottom tab bar on mobile is restyled to match
v3.34April 25, 2026
  • Each simulated visitor now writes in a voice that matches their persona. A Gen-Z TikTok visitor and a 65-year-old retiree no longer sound the same in their quotes and confusion notes — vocabulary, cadence, and sentence structure now vary distinctly across all 21 personas
  • Excellent pages can now score higher. A new high-intent persona (qualified, keyword-aligned visitor) was added to the pool, lifting the achievable ceiling on genuinely strong pages from ~80-85 into the 88-92 range. Mediocre and poor pages are unaffected
  • Scan-to-scan variance reduced. Repeat scans of an unchanged page now land within ~3 points of each other (previously up to 7), making it much easier to tell whether a real change moved the score
  • More accurate scoring for regulated B2B pages. Pages mentioning compliance frameworks (SOC 2, HIPAA, GDPR, PCI, FedRAMP, ISO 27001, etc.) now route to procurement and analytical visitor profiles instead of impulse buyers, producing more relevant findings
  • Smarter form friction analysis. Form scoring now weights field types by their real friction cost (phone and address fields penalised more heavily than checkboxes and search fields) instead of treating every field equally
  • Better detection of returning visitors. Personas now distinguish cold returns (weeks later) from warm and same-session returns, with memory and trust effects scaled appropriately
  • Improved trust signal scoring. Customer logos and testimonials are now scored as separate trust events with calibrated effects, instead of being lumped together with security badges
  • Visitor insight cards now give each segment a distinct diagnosis. The 'Biggest opportunities' and 'Already converting well' cards previously repeated the same generic line for similar-looking segments. Each card now explains why that specific group bounced or converted based on their motivation profile (price-driven, analytical, founder, instinct-driven, anxious) and their actual bounce, understanding, and conversion metrics
  • Stronger defence against malicious page content. Scanned pages are now sanitised for prompt-injection patterns before reaching the simulated visitors, so adversarial sites cannot manipulate the scan output by embedding instructions in their copy
  • Better detection of visual-only urgency cues. Countdown timers and inventory progress bars rendered as images, canvas, or SVG (rather than text) are now picked up via the screenshot analysis and factored into the urgency-tactic scoring
v3.33April 25, 2026
  • AI Citability Index recommendations now show which AI platforms are most affected by each fix. Each recommendation card displays platform badges (Google AI Overviews, ChatGPT Search, Perplexity, Claude Search) so you know exactly where a change will have the most impact
  • AI Citability Index reports now include the search queries AI systems most likely receive for your topic. These appear above the recommendation cards and show the buyer-intent phrasing used in real AI searches, so you can see what your content needs to answer
  • Platform signal data shown in recommendations is sourced from published studies (BrightEdge, Semrush 10M keyword study, Princeton GEO paper, AirOps 548K-page study) and is dated so you know how current it is
v3.32April 23, 2026
  • The homepage now loads from a global CDN cache instead of a server render on every visit, significantly reducing time to first byte and improving overall Lighthouse scores
v3.31April 23, 2026
  • Pages now load significantly faster on all devices. Text and headings appear immediately without a mid-read font swap, and the initial page weight is lower so slower connections reach usable content sooner
v3.30April 23, 2026
  • Report backgrounds are now a warm off-white instead of a cold white, reducing eye strain during extended reading without changing contrast or readability
  • Individual finding cards, recommendation cards, and visitor cards now sit visually distinct inside their section with a slightly warmer background tone and a subtle shadow, so the two-level structure of the report is immediately clear
v3.29April 23, 2026
  • Blog posts now appear on a raised surface card that floats over the background, improving contrast and making long articles easier to read
  • A scroll-to-top button now appears in the bottom-right corner on mobile after scrolling down a blog post, so you can return to the top without hunting for the nav
  • Text inside cards across the marketing site has been made larger and more readable. Body descriptions, card text, and fix details that were previously too small now scale up properly on tablet and desktop
  • Audit finding cards in reports and the homepage sample now show larger text for the What, Why, and Fix sections
v3.27April 22, 2026
  • Report pages now use a light background, making it easier to read detailed audit findings and compare scores
  • Score color bands are now consistent across every section of the report. Blue means strong (75+), green means good (65-74), amber means needs work (50-64), and red means critical (below 50). Hover any section score to see the full scale
  • Section headings are larger and bolder so it is clear where each new topic begins as you scroll through the report
  • AI Citability Index, Accessibility, and Search Ranking dimension bars are now color-coded so you can see at a glance which areas are strong and which need attention
  • Clicking Overview in the jump navigation returns you to the very top of the report
  • Jump navigation now includes a Score summary button on the right side that also returns you to the top
  • Visitor breakdown now surfaces distinct data-driven insights for each audience type instead of repeating the same sentence
v3.26April 21, 2026
  • Pages now load faster across the board. Images are served in AVIF and WebP formats automatically, which are significantly smaller than PNG and JPEG at the same visual quality. Static assets are cached for longer so repeat visits load almost instantly
v3.25April 21, 2026
  • Search Ranking section rebuilt from the ground up. Each dimension now has its own card that shows what is wrong, why it matters, and a specific fix in plain language. Fixes reference your actual page title, H1 text, and domain rather than generic instructions
  • Dimension names updated to plain English: Google Snippet Quality, Social Share Cards, AI Answer Readiness, and Visitor Expectations. Each card has a one-sentence subtitle explaining what it measures and why
  • Hover over any dimension name for a plain-English explanation of what the score measures
  • Technical checklist items now appear inside their parent dimension card as a collapsible section instead of a separate standalone bar
  • Priority and effort labels merged into a single badge per card, for example Quick Win (minutes) or High Impact (hours)
  • A How to read this guide at the top explains the two-part layout (previews then cards) so you know where to start
v3.24April 21, 2026
  • Anonymous scan results now prompt you to save your report after one minute of reading. The prompt explains that results disappear when you close the tab and offers Google or email sign-up to keep them permanently. Dismissed once, it does not come back
v3.23April 21, 2026
  • Report bottom CTA now adapts to your login state. Logged-in users see a re-scan and dashboard prompt instead of a generic sign-up nudge. Anonymous visitors are guided to create a free account in 15 seconds with a direct path to their dashboard
v3.22April 21, 2026
  • Dashboard onboarding redesigned for new accounts. The overview now shows how many free scans you have remaining instead of immediately pushing upgrade pricing. The scan credits card (which referenced a discontinued product) has been removed entirely
  • Clients section is now clearly marked as an Agency plan feature with a lock icon, instead of inviting free users to add clients they cannot use
  • Clicking Scan Now in the navigation while logged in scrolls directly to the scan input bar in your dashboard instead of just reloading the page
  • First-time scan guidance walks you through each step: entering a URL, picking a traffic source for more accurate simulation, and running the scan. The guidance appears once and does not return after your first scan
  • The empty dashboard prompt now scrolls you up to the scan bar instead of sending you back to the marketing homepage
v3.21April 21, 2026
  • AI Citability Index, Search Rank, and Accessibility sections now use the same What-Why-Fix card layout as the main findings. Each issue shows what is wrong, why it matters, and how to fix it in one card instead of splitting scores and recommendations into separate areas
  • Passing dimensions are summarized in a collapsed green section so you can see at a glance what is working well without it taking over the report
  • Sections with many issues show the top three by default with a toggle to expand and collapse the rest. Less scrolling when you just want the priorities
  • Scroll depth chart now explains what Above Fold and First Scroll mean when you hover or tap the labels
  • Contrast and readability improved across all report sections. Larger indicator dots, clearer text hierarchy between explanations and fixes, and consistent styling from the first finding to the last accessibility check
v3.20April 21, 2026
  • Clicking "Scan Now" or any "Try Free" link now scrolls directly to the URL input, landing cleanly below the navigation bar on all screen sizes
  • The URL input field now shows "Enter your website URL" as its prompt text, making it immediately clear what to type
v3.18April 20, 2026
  • Homepage now shows a live example of your actual scan output: real scores, real recommendations, and the exact card layout you see in your own report. You can see what WhyIQ finds before scanning your page
  • New improvement tracking showcase: see how LaunchDay raised its score from 39 to 79 over 8 scans with 3 targeted fixes. The interactive chart shows which fixes moved the score and by how much
  • Hero animation updated: now shows a score trend chart with fix history, then transitions to the four scores from a single scan. Captures both what the product measures and what using it over time looks like
  • Report cards are sharper across all pages. Contrast raised on recommendation labels, score breakdowns, and secondary score cards. Backgrounds are now solid, making findings easier to read at a glance
v3.17April 19, 2026
  • Free scans now show the complete report: all findings, all fixes, objections, and scroll depth analysis. No content is hidden behind a signup wall on your first scan
v3.16April 19, 2026
  • Scanning is now faster for new visitors. Paste a URL, hit Enter, and the scan starts immediately. No extra steps, no menus, no decisions before you see results
  • Report sections now include context on why each audit matters and how to use the findings, with color-coded navigation so you can jump between CRO, AI Citability Index, Search Ranking, and Accessibility sections at a glance
v3.15April 19, 2026
  • Scans you run before signing up are now automatically linked to your account when you create one. Your scan appears in your dashboard immediately with the full report unlocked for your tier
v3.14April 19, 2026
  • Free scan reports now show half your findings upfront so you can see the kind of issues we catch. Create a free account to unlock all findings with specific, actionable fixes for each one
  • AI Citability Index, Accessibility, and Search Ranking scores now include a preview of your weakest dimension with real data from your page. Upgrade to see all dimensions and recommendations
  • Upgrade prompts now show a re-scan reminder: make the fixes, re-scan, and track your score improvement over time
v3.13April 19, 2026
  • All scores now display as clean numbers out of 100 across the entire report. Letter grades (A, B, C, D, F) and text labels (Solid, Excellent, Needs Attention) have been removed for a consistent, easy-to-read scoring system
  • Tooltips on mobile no longer clip off the edge of the screen. Info icons and score tooltips now reposition automatically to stay within the viewport
  • Clicking a "Needs attention" item in the overview now scrolls directly to the matching fix in the Findings section with a brief highlight. Previously these links did not navigate anywhere
v3.12April 19, 2026
  • All tooltips now work on mobile: tap the info icon or chart row to see the explanation, tap anywhere else to close. Previously these required a mouse hover and were invisible to touch users
  • Edit-mode controls (hide/show toggles, edit text buttons) are now always visible on mobile and tablet instead of requiring hover
  • Lateral overflow on mobile devices resolved: page content now extends to the full viewport width with no gap on the right edge
  • Section jump navigation bar now sticks correctly when scrolling on all pages including the demo report
v3.11April 19, 2026
  • Visitor breakdown card now uses calibrated traffic-light colors for each metric: understood percentage, click intent, and bounce rate each have their own thresholds based on real scan data so the colors mean something
  • Search Ranking score now appears in the same position and size as the AI Citability Index and Accessibility scores: large number top-left, consistent across all three secondary audit cards
  • Social share preview now shows a clear confirmation when your og:image is set but cannot be previewed due to browser security rules, instead of a broken image area
  • Demo report updated to match the current report structure: unified findings list, visitor breakdown insights, and all four score cards in the correct layout
v3.10April 18, 2026
  • Shared scan links and social cards now show both your CRO WhyIQ Score and AI Citability Index score, with a headline that explains what the numbers mean for your sales funnel
  • Every marketing page title and description rewritten to match what people actually search for: landing page analyzer, CRO audit tool, pre-traffic testing, and more
  • Demo report pages are now discoverable by search engines so you can see what a WhyIQ audit looks like before running one
  • AI search engines (ChatGPT, Perplexity, Claude) can now crawl every public page, not just the homepage and blog
v3.9April 18, 2026
  • AI Citability Index scoring now prominently featured across the homepage, pricing, and agency pages so you can see its value before running a scan
  • For agencies: AI Citability Index audits are now highlighted as a client deliverable your competitors aren't offering yet
  • Scan results: the AI Citability Index Score upgrade prompt now correctly shows Solo as the entry point ($19/mo) and explains the competitive impact of citation gaps
  • Terminology unified across the product: the feature is now consistently called AI Citability Index scoring everywhere
v3.8April 17, 2026
  • Plans now start from $19/month (Solo tier) for individual founders who need a few scans per month
  • Improved AI search visibility: structured data now includes all plan tiers, FAQ answers rewritten for the questions AI engines actually ask, and page headings optimized for search intent
  • Accessibility improvements: cookie notice now dismissible with Escape key, touch targets enlarged for mobile, and input field contrast improved
  • Report components now display correctly on all screen sizes down to 320px, with improved tooltip positioning and responsive grids
v3.7April 17, 2026
  • Choosing a site scan when not on a paid plan now shows an inline explanation with a direct upgrade option and a one-click escape to a free page scan, so no visitor gets stuck
  • Review prompt now appears correctly for visitors who run a scan without signing in
v3.6April 17, 2026
  • Homepage input focus on mobile now correctly dims surrounding content and keeps the scan area fully visible
v3.5April 16, 2026
  • Homepage now shows live scan stats: average page WhyIQ Score and total fixes delivered, updated from real scan data
  • Cookie notice no longer covers page content on any device or scroll position
  • Homepage hero simplified: headline leads directly without a category label, reducing visual noise above the fold
v3.3April 15, 2026
  • See an example scan before committing your own URL: demo link now visible on the homepage hero and sample audit section
  • Improved scan recovery: if you close your tab mid-scan, the recovery banner now shows which site was scanned and links you back to results
  • Improved site scan reliability: site scans now complete consistently and results are saved as soon as the scan finishes
  • Improved trust signal detection: scans now correctly identify featured-on logos, integration logos, and partner badges across more sites
  • Improved CTA detection: footer links like Contact and Learn more no longer get mistaken for the primary call-to-action
v3.2April 14, 2026
  • Sign in with Google: connect your Google account as an alternative to magic link. Existing accounts linked automatically if the email matches.
  • Pages view in dashboard: see all your single-page scans across every client in one place, with scores and dates at a glance (Starter and above)
  • Scan launcher redesigned with a clearer Page scan / Site scan toggle replacing the previous dropdown
v3.1April 13, 2026
  • Full-site reports now include a per-page deep dive for every scanned page: findings, recommended fixes, visitor psychology, and archetype breakdown
  • Journey emotion arc: a visual chart showing how visitor sentiment changes page to page across the site
  • Site-level AI Citability Index and Accessibility scores now appear in full-site reports alongside the page-by-page breakdown
  • Site scans now select the 8 most relevant visitor types for your content based on intent, page type, and traffic source, up from 6
  • Traffic source context now adjusts how deeply simulated visitors explore each page: paid search visitors are more focused, AI/LLM referrals explore more broadly
  • More pages in site scans now receive full analysis: improved URL pattern recognition means fewer pages are skipped during multi-page runs
  • CTA detection improved: primary call-to-action buttons are no longer outranked by announcement bars or footer links
  • Subheadline extraction more reliable on pages with nested or dynamically rendered content
v3.0April 10, 2026
  • Accessibility & Compliance Score: 7-dimension audit covering WCAG, legal jurisdiction detection, element-level evidence, and fix guidance (Pro and Agency plans)
  • Accessibility findings backed by the same browser data source Lighthouse uses: computed accessible names, roles, and contrast ratios
  • Visual accessibility check: scans now identify low-contrast text, small touch targets, and missing visual labels from screenshots
  • Real-world impact framing: each finding shows how it affects screen readers and keyboard users, not just WCAG clause numbers
  • Compliance checklists for ADA, EAA, Section 508, UK Equality Act, and 10+ other jurisdictions
  • Agency workspace: manage multiple clients, each with their own scan history and branding profile
  • White-label PDF exports: send clients a branded report with your logo, colours, and domain
  • Report editing: annotate and adjust scan findings before delivering to clients
  • Shareable result links: share a scan with a client or stakeholder without requiring a login
  • Full-site scanning: scan an entire site in one run, with automatic page classification and cross-page scoring
v2.1.1April 5, 2026
  • More accurate scan results on complex pages: dynamic content, nested structures, and JavaScript-rendered pages now parse reliably
  • Scans no longer fail on pages with loading animations: visual analysis continues even when screenshots take longer than expected
  • Broader page coverage: more real-world page types now scan successfully, including pages using shadow DOM and embedded iframes
v2.1April 4, 2026
  • FAQ sections now detected reliably on pages using advanced structured data markup
  • Visitor reaction counts are now more accurate: each confusion or positive signal is counted once per visitor, not per event
  • Simulated visitors who don't scroll the full page now account for content they didn't reach, giving more realistic behaviour
v2.0April 2, 2026
  • V2 psychological simulation engine: dual-process cognition (System 1 / System 2), emotional arc tracking
  • 5 new visitor archetypes: Discount Dana, Senior Susan, TikTok Tara, Worried Walter, Mobile Marco
  • Emotional journey visualisation in scan results
  • Pop-up and error message detection: overlays that block conversion are now flagged
  • Per-field form friction scoring
  • Emotional responses calibrated to 16 psychological triggers, each with published research values
v1.2March 29, 2026
  • Magic link authentication (no passwords)
  • Pro and Agency subscription tiers
  • Usage metering: 1 free scan, then pay-per-scan or subscribe
  • Billing portal via Stripe
v1.1March 26, 2026
  • Mobile visitor simulation with separate mobile viewport rendering
  • Trust signal detection: reviews, badges, guarantees, countdowns
  • A/B test platform detection (Optimizely, VWO)
  • Embedded video content is now read and factored into scan results
  • Archetype breakdown table in scan results
v1.0March 23, 2026
  • Initial build: 50-visitor simulation engine
  • 14 core visitor archetypes
  • WhyIQ Score (0–100), bounce rate estimate, and ranked confusion points
  • AI diagnosis and actionable recommendations
  • Representative visitor quotes for each scan
PlanningMarch 21, 2026Where it started
  • Product concept defined: simulate how real visitors experience a landing page, not just track what they click
  • 14 visitor archetypes researched and profiled across intent, device, psychology, and behaviour patterns
  • Core architecture decided: browser-level rendering, per-agent LLM reasoning loops, WhyIQ Score as the primary output
  • Behavioral modifier engine designed: 10 probabilistic modifiers with temporal decay, grounded in UX and decision science research
  • Full build strategy written: 5 phases, complete file structure, SQLite schema, TypeScript interfaces

Ready to try it?

Paste your URL and get your first audit free.

Run a free scan