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whyiq: AI-powered conversion rate optimisation tool

whyiq / changelog

Changelog

What we've shipped.

v2.1April 2026Latest
  • Improved FAQ detection now handles complex JSON-LD schemas including nested @graph structures
  • More accurate affect event reporting using unique agent counts instead of raw event totals
  • Agents with partial reading depth now see a summary of page sections beyond their scroll for better context
  • Homepage: added competitor comparison table, methodology link in hero, shareable results callout
v2.0March 2026
  • V2 psychological simulation engine: dual-process cognition (System 1 / System 2), emotional arc tracking
  • 5 new visitor archetypes: Discount Dana, Senior Susan, TikTok Tara, Worried Walter, Mobile Marco
  • Emotional journey visualisation in scan results
  • Adaptive error message detection
  • Per-field form friction scoring
  • Affect event calibration: 16 psychological triggers with empirical SAM scale values
v1.2February 2026
  • Magic link authentication (no passwords)
  • Pro and Agency subscription tiers
  • Usage metering: 1 free scan, then pay-per-scan or subscribe
  • Billing portal via Stripe
v1.1January 2026
  • Mobile visitor simulation with separate mobile viewport rendering
  • Trust signal detection: reviews, badges, guarantees, countdowns
  • A/B test platform detection (Optimizely, VWO)
  • Video transcript extraction from embedded videos
  • Archetype breakdown table in scan results
v1.0December 2025Initial launch
  • Initial launch: 50-visitor simulation engine
  • 14 core visitor archetypes
  • Clarity score (0–100), bounce rate estimate, and ranked confusion points
  • AI diagnosis and actionable recommendations
  • Representative visitor quotes for each scan

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