What AI Radar measures
Radar asks the real questions your buyers ask, sending them to five AI engines every week, then reads back which sources each engine actually cited. It measures real citations. Each week opens with a plain-language read: is AI recommending this brand, what changed, who is winning instead, and what to do next. The Search Console style detail lives one click away in the Analytics view.
AI engines regularly recommend Fernway Coffee.
Non-brand is people describing the problem. Brand is people searching your name, so those are counted separately and kept out of the headline. Non-brand is the one to move. The non-brand rate's typical range is 4 to 26%.
- WonPerplexity · "best specialty coffee subscription"
- WonChatGPT · "best coffee for pour over at home"
- LostPerplexity · "coffee subscription gift ideas"
- The verdict. A plain sentence: is AI recommending this brand, with the cited rate and its honest range.
- Methodology chip. Single-run reading or 3-pass confidence band, always visible.
- What changed. Citations won, lost, and new mentions this week. A steady week shows the strongest forward signal instead of an empty screen.
How to use it
Add your domain.
Confirm your market and awareness stage.
Let the first weekly scan run.
Open Overview to see your citations, rate, and trend.
Read the email digest each week.
How to read it
The headline number is your citation rate. The trend tells you whether it is rising or falling. Anything flat or empty is where engines answer without you, which the Fixes tab turns into actions.
Good to know
AI Radar measures real citations. The Scanner's AI Citability Index predicts readiness from on-page signals instead. Use the Scanner to prepare a page, and Radar to track whether it worked.
Try Radar with a free check, then track a domain every week on a paid plan. See Radar pricing.
If you know Search Console, you know Analytics
Radar's Analytics view borrows the Search Console layout on purpose. If you know Google Search Console, its four headline numbers map one to one.
- Citations
- Like Clicks. How often an engine cited you.
- AI answers checked
- Like Impressions. How many AI answers we looked at.
- Citation rate
- Like CTR. The share of answers that cited you.
- Avg cite position
- Like Position. Where you tend to sit among the cited sources.
How to read it
Read Analytics the way you read Search Console. A rising citation rate is the goal. The plain-language This Week screen summarises the same data without the vocabulary.
The free AI Radar check
The free check is a one-time taster. It asks eight sample questions across all five engines and emails you the result. You do not need an account to try it.
How to use it
Go to the AI Radar page and enter your domain and email.
Submit the check.
Wait about ten to fifteen minutes while it runs.
Open your result from the email.
How to read it
The free check shows your citation score, a per-engine grid, and a competitor leaderboard. It is a snapshot. Paid tracking runs every week so you can watch the trend.
The free check needs no account. To track a domain every week, see Radar pricing.
Setting up tracking
Setting up tracking tells Radar who your buyers are and where they search, so it can build the right set of questions to track. For the full walkthrough with real screenshots of every screen, see the step-by-step setup guide.
- Market / region
- The country and language Radar asks from, so results match where your buyers actually search.
- Awareness stage
- Whether your buyers are just discovering the category, comparing options, or ready to choose. It shapes the kind of questions Radar tracks.
How to use it
Add the domain you want to track.
Pick your market and language.
Pick your awareness stage.
Review the questions Radar suggests, then edit or add your own.
Weekly tracking is part of the SMB and Agency plans. See Radar pricing.
The dashboard, screen by screen
Home is your client list. Each client opens into its own workspace with a screen for each part of the picture.
- Clients
- The home screen: one card per tracked domain, sorted so the clients that moved this week float to the top.
- This week
- The plain-language weekly read: the verdict, what changed, who is beating you, and what to do next.
- This month
- The same four blocks one grain up, over the trailing four measured weeks, with month-over-month movement.
- Analytics
- The Search Console style power view: the raw numbers behind the weekly and monthly reads, over any date range. Performance, Coverage, and Competitors & sources tabs.
- Client report
- Preview, edit, and publish the white-label weekly report to a durable client link.
- Action plan
- Everything to do, in two layers: this cycle's ranked actions (each anchored to the data point that triggered it), then the Foundations groundwork (entity signals, mention rate, homepage audit, build strategy).
- Prompts
- The questions you track: add, edit, prioritize, and manage the bank (brand-defense queries, appends, rebuilds).
- Client settings
- This client's scans (live status, rescan, schedule), profile, market, awareness stage, pause, and archive.
- App settings
- Account-level: white-label branding and model versions. Reads Agency settings on white-label plans.
In the Coverage tab of Analytics, every tracked question is marked with one of three statuses:
- Cited
- An engine answered the question and pointed to your site as a source.
- Mentioned
- An engine named you in the answer but did not cite your site as a source.
- Absent
- An engine answered without mentioning or citing you.
How to read it
Start on This Week each client, act on the Action plan, then publish the Client report. You can see a full sample client report with fictional data.
The five engines
Radar checks the same five AI engines on every plan, with no per-engine add-ons.
- ChatGPT
- Perplexity
- Claude
- Gemini
- Google AI Mode
How to read it
Coverage differs by engine. It is normal to be cited often on one engine and rarely on another. The Performance tab in Analytics shows the split so you know where to focus.
Weekly scans and email digests
Radar re-asks your questions every week and emails you a digest when the citation picture changes. It is weekly, not real-time, by design. AI citations move slowly, so a weekly read is the honest signal.
The trend across weeks is the signal, not any single week.
How to read it
Watch the trend across weeks, not a single week. The digest highlights what moved. For why weekly beats daily, see weekly vs daily AI citation tracking.
Single-pass vs the 3-pass confidence band
How often Radar asks each question depends on your plan.
- Single-passPaid
- Each question is asked once a week. A clear, honest read for one domain.
- 3-pass confidence bandAgency
- Each question is asked three times a week and shown as a range, so a one-off answer does not look like a trend.
How to read it
Read a band as a range. If the band is wide, the engines were inconsistent that week. For the reasoning, see the 3-pass confidence band.
Competitors and managing prompts
Two screens do the day-to-day work. The Competitors & sources tab in Analytics shows who beats you, over any date range, and Prompts is where you manage the questions.
- Share of voice
- Your portion of the cited slots versus competing domains, for your tracked questions.
- Google AI answer column
- On the Prompts and Coverage tabs: whether Google shows an AI answer for that question, and how many sources it cites. It describes the question's demand, not your performance; the engine dots are your result.
How to manage prompts
Open the Prompts tab.
Add a question your buyers actually ask.
Drag your most important questions to the top.
The top questions are the ones scanned every week.
How to read it
Use Competitors & sources to find a question a rival owns, then make sure that question is in your tracked set.
Multiple domains and the white-label client report
Agencies track multiple client domains from one home screen, and each client gets a weekly white-label report on one durable link: your logo and name on it, past weeks archived inside it, and each published week's numbers frozen. See the sample client report.
How to use it
On Agency, add a client domain.
Set its market and awareness stage.
Apply your branding in Settings.
Open the client's Client report screen, review the preview, and publish.
Share the link once. New weeks publish to the same link automatically.
Multiple domains and white-label reports are part of the Agency plan. See Radar pricing.
Key takeaway
Add your domain, confirm your market, and let the first weekly scan run. Then read This Week for each client, act on the Action plan, and publish the client report.