1. Acceptance
By accessing or using whyiq (“the Service”), you agree to be bound by these Terms of Service. If you do not agree, do not use the Service. These terms apply to all users, including those on the free tier and paid subscribers.
2. The Service
whyiq is a conversion rate optimisation (CRO) simulation tool. You submit a URL and the Service simulates how a set of defined user visitors might interact with that page, producing a scored analysis of clarity, friction points, and potential conversion barriers. Results are probabilistic simulations generated by AI models. They represent synthetic user behaviour based on trained patterns, not actual observations of real visitors to your page. They are not guarantees of actual user behaviour or conversion outcomes.
3. Account
Access to whyiq is provided via magic link authentication, a sign-in link sent to your email address. No password is required or stored.
You are responsible for maintaining the security of your email account, as it controls access to your whyiq account. One free tier account is permitted per person. Creating multiple free accounts to circumvent usage limits is a breach of these terms and may result in account termination.
4. Acceptable Use
You agree not to:
- Submit URLs you do not own or do not have explicit permission to analyse.
- Attempt to reverse-engineer, decompile, or extract the simulation engine, prompt logic, or persona definitions underlying the Service.
- Use automated scripts or bots to submit scans in bulk, bypass rate limits, or otherwise abuse the Service infrastructure.
- Use the Service for any unlawful purpose or in violation of any applicable laws or regulations.
We reserve the right to suspend or terminate any account found in breach of these rules without notice.
5. Payment Terms
Pro and Agency plans are billed monthly. Payment is processed securely by Stripe. You may cancel your subscription at any time via the billing portal accessible from your account settings. Cancellation takes effect at the end of your current billing period; access to paid features continues until then. We do not issue refunds for partial months. Prices are listed in USD and are subject to change with reasonable notice.
6. Intellectual Property
whyiq, its simulation engine, persona definitions, scoring methodology, and all associated software are proprietary and owned by whyiq. Nothing in these terms grants you any licence to copy, modify, or redistribute any part of the Service. Your scan results (the output generated for URLs you submit) belong to you. You may use, share, and publish your own scan results freely.
7. Disclaimer
Results generated by whyiq are AI-powered simulations. We make no warranty, express or implied, that acting on the recommendations produced by the Service will increase your conversion rate, revenue, or any other business metric. The Service is provided “as is” and “as available” without warranties of any kind. Use your own judgement when applying simulation results to real-world decisions.
8. Limitation of Liability
To the fullest extent permitted by law, whyiq is not liable for any indirect, incidental, consequential, or punitive damages, including but not limited to lost revenue, lost profits, or loss of business opportunity, arising from your use of or inability to use the Service. Our total cumulative liability to you for any claim arising out of or related to these terms or the Service is limited to the amount you paid to whyiq in the 30 days immediately preceding the claim.
9. Changes to These Terms
We may update these Terms of Service from time to time. When we do, we will update the “Last updated” date at the top of this page. For material changes, we will make reasonable efforts to notify you via the email address on your account. Continued use of the Service after changes are posted constitutes your acceptance of the revised terms.
10. Contact
Questions about these terms? Email us at hello@whyiq.ai. We aim to respond within 5 business days.