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WhyIQ Website Scanner637 fixes shipped this month

Find out why visitors don't convert.

An AI landing page and website analyzer: 50 simulated visitors across 21 research-calibrated archetypes read your page and tell you what confused them, what made them leave, and who would convert. A prioritized fix list in minutes, for new pages or live ones.

We'll email your report when it lands. No newsletter.

Include the full URL with https://, e.g. https://yoursite.com/landing.

No credit card · 2 min scan · 1 free page scan with email · $2.99 per scan after. Credits never expire.

Builder tools
For teams shipping with sites including
Webflow
Framer
Next.js
Shopify
The AI engines
Scored and tracked across
Accessibility compliance
We check against
WCAG 2.2ADAGDPR
Featured on
Hacker NewsIndie HackersTAAFT · No.2 Web Optimization
§01 · Sample report

One scan. Fifty visitors. Four scores. Every issue ranked.

LaunchDay scored 62/100. Here is what WhyIQ surfaced.

WhyIQ Score
62
/ 100
Typical range 58–66
AI Citability Index
61
/ 100
8 dimensions analyzed
Search Ranking
62
/ 100
Accessibility Score
52
/ 100
8 issues found
Top 3 findings

Hero headline: does not name a specific outcome or product category

high impactQuick win
Why
38 of 50 visitors could not identify what the product does from the headline alone. Evaluators and skeptics bounced fastest.
Fix
Replace with a specific outcome: "See exactly what your team ships each week." Name the result, not the mechanism.

Primary CTA: doesn’t tell visitors what happens when they click

high impactQuick win
Why
31 visitors did not know whether clicking would start a free trial, require a credit card, or book a demo call. Deal seekers and cautious browsers left without clicking.
Fix
Change to "Start Free Trial" or "Try Free for 14 Days" so visitors know exactly what they are committing to.

Pricing section: no pricing visible above the fold

medium impactQuick win
Why
24 price-sensitive visitors could not determine affordability without navigating away from the page entirely.
Fix
Add a pricing anchor or summary ("Plans from $29/mo") near the primary CTA. Link to the full pricing page for details.
Audit your page freeEvery scan generates a shareable link.See the full example report
§02 · The problem

You optimised it. You still don’t know why it isn’t converting.

01

You launch. Nothing happens.

Weeks of copy. Three headline rewrites. The page still won’t convert.

02

Friends say it looks great.

Your network is not your customer. “Looks good” is not signal.

03

Ad spend is the wrong way to learn.

Real user tests take weeks and thousands. You need answers before you spend.

§03 · Procedure

Three steps. Two minutes. Fifty simulated readers.

The science behind the score
Step 01 of 03

Paste your URL

We extract hero, copy, CTAs and structure.

50ms
visitors judge a page
Lindgaard, 2006
Step 02 of 03

50 simulated visitors read it

Each one a different psychology, trust level, intent.

79%
scan, don’t read
NN/g
Step 03 of 03

Get the WHY + the FIX

Per element. Who got confused. What to change.

92×
spent on traffic vs. converting it
Eisenberg
§04 · Your dashboard

Every page, ranked by what to fix next.

Each page you scan becomes a card, sorted so the one that most needs work comes first. Re-scan after a change and the card shows whether the score moved. Pages that act on findings improve their WhyIQ Score by an average of +40 points.

Re-scan after the fix. See exactly what worked.

Every re-scan classifies your last report's findings as Fixed, Still open, or Changed, and the trend chart tracks your WhyIQ Score scan over scan. A one-shot AI grader cannot close this loop: WhyIQ re-runs the same 50 calibrated visitors on the same page, so the movement you see is your change landing, not a different reviewer's mood.

The improvement loop, live from the productsample data
Your progress

Score trend

Click any point to see what changed

Current score

72

+8 overall

50607080908 Nov13 Nov
What moved since your last scan
  • FixedHero CTA: the button label is vague
  • Still openPricing: no anchor price is shown
  • ChangedHeadline changed
§05 · Comparison

Why founders try the alternatives, then come back.

See plans and pricing

Calibrated against research

WhyIQ200+ peer-reviewed papers
Hotjar / VWOUser clicks only
ChatGPT reviewLLM training, undated

Validated extraction accuracy

WhyIQ91.2% across 39 sites
Hotjar / VWO
ChatGPT reviewNot measured

Works with zero traffic

WhyIQYes
Hotjar / VWONo
ChatGPT reviewYes

Simulated visitor psychology

WhyIQ50 visitors, 21 archetypes
Hotjar / VWO
ChatGPT review1 perspective

Time to first findings

WhyIQ~2 min
Hotjar / VWODays–weeks
ChatGPT reviewMinutes

Per-element WHY + FIX

WhyIQEvery issue
Hotjar / VWOAggregated
ChatGPT reviewGeneric

Pre-launch, pre-traffic testing

WhyIQYes
Hotjar / VWONo
ChatGPT reviewNo

Hotjar/VWO require live traffic before producing meaningful data.

Read the methodology
§06 · What makes it different

Three things a generic AI review will never tell you.

One AI read is one opinion. WhyIQ runs fifty calibrated simulations and tells you who got confused, where, and what to change.
PILLAR · 01

AI Citability Index

The 8 signals AI engines weigh. Audited and ranked. Get cited or get skipped.

08
citability signals
PILLAR · 02

Fifty visitors, twenty-one kinds of psychology

50 simulated visitors drawn from 21 research-calibrated archetypes. Each a different patience, trust, and reason to leave. One sentence hits them all differently.

50
visitors per scan
PILLAR · 03

Element-level WHY + FIX

Every issue tied to a visitor type, an element, and a specific change. No “clarity: low”.

WHY+FIX
on every finding

See your page through your visitors' eyes.

Paste a URL above or start here. Your WhyIQ Score, ranked confusion points, and element-level fixes land in about 2 minutes.

We'll email your report when it lands. No newsletter.

No credit card · 1 free scan with email · $2.99 per scan