Ben Little

Ben Little is the founder of WhyIQ, a predictive behavioral CRO and AI search visibility platform. He built it after agencies quoted him thousands of pounds and weeks of turnaround for a single landing-page audit. WhyIQ simulates how 50 distinct visitor archetypes experience a page and tells you why each one would leave, before you spend a pound on traffic.

He writes about conversion rate optimization, pre-traffic CRO, the cognitive psychology of why visitors leave, and how AI search engines (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews) decide which sources to cite. The work is grounded in 200-plus peer-reviewed papers and validated at 89.5% extraction accuracy in production.

Read the methodology on the science page, or see the WhyIQ story.