whyiq / blog
CRO Insights
Landing page teardowns, conversion science, and visitor research.
You Vibe-Coded a Landing Page. Now Nobody Converts.
You shipped a landing page in 20 minutes with Cursor. It looks professional. Your conversion rate is 0.4%. Here are the 6 CRO decisions the AI made for you that you never reviewed.
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Why Is My Landing Page Not Converting?
Your landing page has traffic but no conversions. Here are the 9 specific failure modes, how to diagnose which one is yours, and how to fix it.
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Coming soon
You Don't Have a Traffic Problem. You Have a Clarity Problem.
The first thing a founder says when conversions are low: 'I need more traffic.' The first thing the data says: the traffic you have can't figure out what you do.
The Founder's Page vs. The Stranger's Page: Why You Can't See Your Own Conversion Problems
You've rewritten your hero section 12 times. You know too much about your product to see what a stranger sees when they land on it for the first time.
What 50 Simulated Visitors See in the First 8 Seconds of Your Page
We ran 50 different visitor personas through the same SaaS landing page. A price-sensitive buyer, a technical evaluator, and a skeptical researcher each saw something completely different.
CRO Audits Are Broken. Here Is What Agencies Get Wrong.
A CRO agency delivers a 40-page PDF that tells you WHERE users click and HOW LONG they stay. It does not tell you WHY they leave. That's the part that matters.
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