What the Scanner does
The WhyIQ CRO Scanner reads your page the way an AI browser agent does, taking a screenshot, the page code, and the accessibility tree. Then fifty simulated visitors read the page and tell you why they would or would not convert. You get four scores and a ranked list of fixes.
- WhyIQ Score, with its typical range. A 0 to 100 read on how clearly visitors understood the page. The range is where a re-scan of the same page would land, so you can tell a real change from normal variation.
- All four scores. Every scan returns a WhyIQ Score, AI Citability, Search Rank and Accessibility, not one blended number.
- Ranked fixes. Each issue, its impact, and how many of the 50 simulated visitors it affected.
- A visitor type in their own words. One archetype, how many visitors it drew, and what one of them said.
How to use it
Go to the WhyIQ homepage and paste the URL you want to scan.
Submit with your email. Your first page scan is free and the report saves to that address.
Wait about two minutes while the scan runs.
Read your scores and fixes on the report.
How to read it
Start with the WhyIQ Score, then read the fixes top to bottom. The items at the top are where you lose the most visitors, so they are where to start.
Your first page scan is free, with no card. To run more scans or scan a whole site, see pricing.
Page, site, and HTML scans
There are three ways to scan, depending on what you want to test.
- Page scan
- Scans one URL. Best for a single landing page or any page you want to improve.
- Site scanAgency
- Scans a whole site, page by page, in one run. Best for full audits and agencies.
- HTML uploadPaid
- Paste raw HTML to test a page before it is live, so you can fix problems before launch.
How to use it
For a page scan, paste a single URL on the homepage and submit.
For a site scan, choose the site option and confirm which pages to include.
To test an unpublished page, choose HTML upload and paste your page code.
Multi-page site scans are part of the Agency plan. See pricing for what each plan includes.
Watching a scan run
After you submit, a progress screen shows the scan working through its steps: it captures the page, reads it, runs the simulated visitors, and scores the result. A page scan takes about two minutes. A site scan takes longer because it repeats this for every page.
How to read it
You can leave the tab open and come back. When the scan finishes you land on the report, and if you have signed up it is saved to your dashboard. You can see the progress screen here.
Anatomy of your report
Your report reads top to bottom. The top strip is your four scores. Below it are the fixes, ranked by how much each should help, then the visitor reactions behind them.
- The four-score strip. Your four pillars at a glance, each out of 100.
- WhyIQ Score. Shown in indigo. The headline read on page clarity.
- AI Citability Index. How ready the page is to be cited by AI engines.
- Search Rank and Accessibility. On-page SEO basics and how usable the page is.
How to use it
Read your four scores at the top.
Scroll to the fix list below the scores.
Start at the top fix, the one with the highest impact.
Apply the change named in the fix line.
Re-scan to confirm the score moved.
How to read it
Each fix names the element, the problem, and the change. You do not need to do all of them. The top three usually move the score the most. You can open a full example report to see the whole thing.
The full report, including every fix and the visitor breakdown, unlocks on a paid scan. The score and a sample fix are visible for free.
The four scores
Every scan returns four scores, each out of 100. Here is what each one means.
- WhyIQ Score
- How clearly real visitors understand your page and know what to do next. Higher means fewer people leave confused.
- AI Citability Index
- How ready your page is to be cited by AI search engines. It predicts readiness from on-page signals. It does not count real citations.
- Search Rank
- Your page's on-page SEO basics: titles, headings, metadata, and structured data.
- Accessibility
- How usable your page is for people with disabilities, checked against common WCAG, ADA, and GDPR signals.
The AI Citability Index is built from eight signals. Each one is a thing AI engines look for when deciding whether to quote a page:
- FAQ Quality: are common questions answered in a clean question-and-answer form.
- Answer Clarity: does the page answer the actual question directly and early.
- Statistical Density: are claims backed by specific numbers.
- Heading Structure: is the heading hierarchy clean and logical.
- Content Freshness: does the page show recent dates and updates.
- Author Attribution: is there a named, credible author.
- AI Crawler Access: can AI crawlers reach the page.
- Schema Coverage: is there structured data an engine can read.
Every scan also runs a rendering check. It compares the HTML your server sends, which is what AI crawlers read because they do not run JavaScript, with the page after it renders in a browser. If the text only appears once JavaScript runs, the AI Citability section opens with an “AI crawlers see an almost empty page” finding, with the fix worded for how your site is built.
Good to know
The AI Citability Index predicts readiness, it does not count live citations. To measure whether ChatGPT, Perplexity, Claude, Gemini, or Google AI actually cite you, use WhyIQ AI Radar.
Reading a recommendation
Every fix is written the same way, so you can act on it without guessing.
- Element
- The exact part of the page the fix is about: a headline, a button, a form field.
- Issue
- What is wrong, and how many of the fifty visitors it affected.
- Fix
- The specific change to make.
- Impact
- How much the fix should help, so you know what to do first.
- Fix prompt
- The same fix written as a paste-ready prompt for the tool you edit the site with: an AI app builder, a coding agent, or a site builder. It names the element, the change, and how to check it worked. Only the report's owner sees these, never a shared copy.
How to use it
Read the fixes from top to bottom. They are ordered by impact.
Do the high-impact fixes first.
Make the change named in the fix line, or pick your editing tool once under "How do you edit this site?" and use Copy fix prompt. Tick several fixes to copy them as one prompt.
Re-scan when you are done to confirm it worked.
How to read it
Impact is a priority signal, not a guarantee of an exact point gain. Work from the top of the list and re-scan to see the real effect.
Visitor psychology
Beneath the fixes, the report shows the reactions behind them: what confused visitors, which types struggled most, and where attention dropped. Here is the vocabulary.
- Confusion point
- Something a simulated visitor misunderstood or hesitated over. Ranked by how many of the fifty flagged it.
- Visitor archetype
- A type of visitor, such as a skeptical evaluator or a quick scanner. The report clusters reactions by type so you can see who struggles.
- Bounce rate
- The share of the fifty simulated visitors who left without acting.
- Scroll-depth funnel
- How far down the page visitors got before leaving, so you can see where attention drops.
How to read it
Use the confusion points to understand why each fix matters. If many visitors of one type left, the fixes that help that type matter most for your audience.
Site reports and your dashboard
A site scan returns a site audit: a score for the whole site, a ranked action plan, findings page by page, patterns that repeat across pages, and a plain-language summary written for stakeholders. Your dashboard is where every scan lives, and it is built around the improvement loop: fix, re-scan, and see what cleared.
- One card per page. Every page you scan becomes a card. The page that most needs work is sorted first.
- WhyIQ Score. The card leads with the page's current score and its band (Needs attention, Developing, Solid, Strong).
- Since your last scan. A movement chip shows whether the score went up or down after your latest change.
- Open fixes. How many recommendations are still unresolved, so you always know what is left to do.
- Overview
- Your pages as cards, ranked so the page that most needs work comes first. On Agency this is the Clients view, grouped by client.
- Page workspace
- Open a card to see that page's loop: where it stands, what moved since the last scan (every earlier finding marked Fixed, Still open, or Changed), the fixes still open, and your next step.
- Scans
- Every page and site scan you have run, filterable by type, ready to reopen.
- Score trend
- How a page's WhyIQ Score has moved across re-scans. A marker shows any date when WhyIQ updated its scoring, so an engine change is never mistaken for your change.
- ClientsAgency
- Separate workspaces for each client, with their own scans and branding.
- Client auditAgency
- A white-label document per client, under your agency's name: it leads with what you fixed, then walks every page through what moved and what comes next. Share it as a link or a PDF.
How to use it
Sign in to open your dashboard. The sidebar has Overview (Clients on Agency), Scans, Billing, and Settings.
Start with the card at the top of Overview, the page that most needs work.
Open it to see what moved and which fix to make next.
Re-scan the page after the change to update its trend.
Site scans, client workspaces, the client audit, and white-label branding are part of the Agency plan. See a sample client audit, or see pricing.
You can hand a report to anyone, in whatever format they need.
- PDF ReportFree
- The full report as a document, ready to hand over.
- PDF Executive BriefAgency
- A two to three page summary for client handoff.
- JSONPaid
- The structured scan data, for your own tools or automations.
- CSVPaid
- The scores, fixes, and visitor data in a spreadsheet.
- MarkdownPaid
- A human-readable copy of the report as plain text.
- Fix promptsAgency
- Every fix in the report as prompts for your AI builder or developer.
- LLM TextAgency
- The report laid out for pasting into an AI assistant's context.
- YAMLAgency
- The full structured data, for automation pipelines.
- Share link
- A link anyone can open to view the report, no account required.
- White-labelAgency
- Reports and PDFs that carry your own logo and branding.
How to use it
Open any report.
Use Export to download a PDF. On a paid scan, JSON, CSV, and Markdown are there too.
Use Share to get a link anyone can open.
On Agency, set your branding once so every report carries your logo.
Re-scan and see what cleared
The point of a scan is the next scan. This is the improvement loop: fix, re-scan, and see what cleared. Re-scan the same URL and every finding from the last report comes back as Fixed, Still open, or Changed, while your dashboard charts the score over time.
Score trend
Click any point to see what changed
Diamond markers are WhyIQ engine updates that can shift scores
Current score
72
+15 overall
Each point is a scan. A diamond marks a date when WhyIQ updated its scoring.
How to use it
Apply the top fixes from your report.
Re-scan the same URL.
Read what moved: which findings are Fixed, which are Still open, and what Changed.
Repeat on your next priority page.
Key takeaway
Treat each scan as a checklist. Fix the top items, re-scan, and the score tells you if it worked.