What the Scanner does
The WhyIQ Scanner reads your page the way an AI browser agent does, taking a screenshot, the page code, and the accessibility tree. Then fifty simulated visitors read the page and tell you why they would or would not convert. You get four scores and a ranked list of fixes.
- WhyIQ Score. A 0 to 100 read on how clearly visitors understood the page.
- Plain-language summary. The single biggest reason people leave this page.
- Ranked findings. Each issue, and which visitor types it cost you.
- A visitor in their own words. Why one simulated visitor decided to leave.
How to use it
Go to the WhyIQ homepage and paste the URL you want to scan.
Submit. Your first page scan is free and needs no account.
Wait about two minutes while the scan runs.
Read your scores and fixes on the report.
How to read it
Start with the WhyIQ Score, then read the fixes top to bottom. The items at the top are where you lose the most visitors, so they are where to start.
Your first page scan is free, with no card. To run more scans or scan a whole site, see pricing.
Page, site, and HTML scans
There are three ways to scan, depending on what you want to test.
- Page scan
- Scans one URL. Best for a single landing page or any page you want to improve.
- Site scanAgency
- Scans a whole site, page by page, in one run. Best for full audits and agencies.
- HTML uploadPaid
- Paste raw HTML to test a page before it is live, so you can fix problems before launch.
How to use it
For a page scan, paste a single URL on the homepage and submit.
For a site scan, choose the site option and confirm which pages to include.
To test an unpublished page, choose HTML upload and paste your page code.
Multi-page site scans are part of the Agency plan. See pricing for what each plan includes.
Watching a scan run
After you submit, a progress screen shows the scan working through its steps: it captures the page, reads it, runs the simulated visitors, and scores the result. A page scan takes about two minutes. A site scan takes longer because it repeats this for every page.
How to read it
You can leave the tab open and come back. When the scan finishes you land on the report, and if you have signed up it is saved to your dashboard. You can see the progress screen here.
Anatomy of your report
Your report reads top to bottom. The top strip is your four scores. Below it are the fixes, ranked by how much each should help, then the visitor reactions behind them.
- The four-score strip. Your four pillars at a glance, each out of 100.
- WhyIQ Score. Shown in indigo. The headline read on page clarity.
- AI Citability Index. How ready the page is to be cited by AI engines.
- Search Rank and Accessibility. On-page SEO basics and how usable the page is.
How to use it
Read your four scores at the top.
Scroll to the fix list below the scores.
Start at the top fix, the one with the highest impact.
Apply the change named in the fix line.
Re-scan to confirm the score moved.
How to read it
Each fix names the element, the problem, and the change. You do not need to do all of them. The top three usually move the score the most. You can open a full example report to see the whole thing.
The full report, including every fix and the visitor breakdown, unlocks on a paid scan. The score and a sample fix are visible for free.
The four scores
Every scan returns four scores, each out of 100. Here is what each one means.
- WhyIQ Score
- How clearly real visitors understand your page and know what to do next. Higher means fewer people leave confused.
- AI Citability Index
- How ready your page is to be cited by AI search engines. It predicts readiness from on-page signals. It does not count real citations.
- Search Rank
- Your page's on-page SEO basics: titles, headings, metadata, and structured data.
- Accessibility
- How usable your page is for people with disabilities, checked against common WCAG, ADA, and GDPR signals.
The AI Citability Index is built from eight signals. Each one is a thing AI engines look for when deciding whether to quote a page:
- FAQ Quality: are common questions answered in a clean question-and-answer form.
- Answer Clarity: does the page answer the actual question directly and early.
- Statistical Density: are claims backed by specific numbers.
- Heading Structure: is the heading hierarchy clean and logical.
- Content Freshness: does the page show recent dates and updates.
- Author Attribution: is there a named, credible author.
- AI Crawler Access: can AI crawlers reach the page.
- Schema Coverage: is there structured data an engine can read.
Good to know
The AI Citability Index predicts readiness, it does not count live citations. To measure whether ChatGPT, Perplexity, Claude, Gemini, or Google AI actually cite you, use WhyIQ AI Radar.
Reading a recommendation
Every fix is written the same way, so you can act on it without guessing.
- Element
- The exact part of the page the fix is about: a headline, a button, a form field.
- Issue
- What is wrong, and how many of the fifty visitors it affected.
- Fix
- The specific change to make.
- Impact
- How much the fix should help, so you know what to do first.
How to use it
Read the fixes from top to bottom. They are ordered by impact.
Do the high-impact fixes first.
Make the change named in the fix line.
Re-scan when you are done to confirm it worked.
How to read it
Impact is a priority signal, not a guarantee of an exact point gain. Work from the top of the list and re-scan to see the real effect.
Visitor psychology
Beneath the fixes, the report shows the reactions behind them: what confused visitors, which types struggled most, and where attention dropped. Here is the vocabulary.
- Confusion point
- Something a simulated visitor misunderstood or hesitated over. Ranked by how many of the fifty flagged it.
- Visitor archetype
- A type of visitor, such as a skeptical evaluator or a quick scanner. The report clusters reactions by type so you can see who struggles.
- Bounce rate
- The share of the fifty simulated visitors who left without acting.
- Scroll-depth funnel
- How far down the page visitors got before leaving, so you can see where attention drops.
How to read it
Use the confusion points to understand why each fix matters. If many visitors of one type left, the fixes that help that type matter most for your audience.
Site reports and your dashboard
A site scan adds a few things on top of a page scan: a score for the whole site, a page-by-page table, cross-page patterns, and a plain-language summary written for stakeholders. Your dashboard is where every scan lives.
- Pages and Sites
- Every scan you have run, with its scores, ready to reopen.
- Fix queue
- The top unfixed recommendations across your recent scans, in one place.
- Score trend
- How a page's score has moved as you re-scan it after changes.
- ClientsAgency
- Separate workspaces for each client, with their own scans and branding.
How to use it
Sign in to open your dashboard.
Open the Pages or Sites tab to find a past scan.
Use the fix queue to see what to work on next.
Re-scan a page to update its score trend.
Site scans, client workspaces, and white-label branding are part of the Agency plan. See pricing.
You can hand a report to anyone, in whatever format they need.
- A clean, shareable copy of the full report.
- JSON
- The raw scan data, for your own tools or automations.
- CSV
- The scores and fixes in a spreadsheet.
- Share link
- A link anyone can open to view the report, no account required.
- White-labelAgency
- Reports and PDFs that carry your own logo and branding.
How to use it
Open any report.
Use Export to download a PDF, JSON, or CSV.
Use Share to get a link anyone can open.
On Agency, set your branding once so every report carries your logo.
Re-scan to measure improvement
The point of a scan is the next scan. Make the changes, re-scan the same URL, and watch the score move. Your dashboard charts the trend over time.
Re-scan after each change to see the line move.
How to use it
Apply the top fixes from your report.
Re-scan the same URL.
Compare the new score to the old one.
Repeat on your next priority page.
Key takeaway
Treat each scan as a checklist. Fix the top items, re-scan, and the score tells you if it worked.