Get your WhyIQ Score in minutes.
50 behavioral simulations across 21 visitor archetypes show you your page through your visitors' eyes. Each simulation tells you why they don't convert, where they drop off, and what to change to fix it. No traffic required.
What you get
A WhyIQ Score (0-100), ranked confusion points, exact fixes you can implement, and verbatim quotes from real visitor reasoning. All grounded in behavioral psychology research. No marketing fluff.
Step 1
Paste your URL
Paste your URL (or upload HTML if you're still building in Cursor or Lovable). WhyIQ fetches your page and extracts what matters. No extension, no tracking pixel, no setup.
We evaluate things like
Plus readability scores, value proposition clarity, social proof placement, and more.
Extracts in seconds. Works on live pages and staging URLs. Localhost isn't supported, but any other public URL is.
Step 2
50 simulated visitors read it
50 different simulated visitor types analyze your landing page.
Some are skeptical and need proof before clicking anything. Some are rushing and judge you by the first 5 seconds. Some look for price first. Some convert on emotion. Some are on mobile. Each visitor type has different thresholds for trust, attention, and patience. That's how we simulate the real world. Without needing real visitors.
A sample of who reads your page
Skeptical Sam
Needs proof. No proof = bounce.
Researcher Rachel
Digs deep. Reads everything first.
Impulse Buyer
Excited but needs clear CTA.
Senior Susan
Wants clarity, no jargon.
Mobile Marco
Judges by the scroll.
Discount Dana
Price-first decision.
Worried Walter
Fears the wrong choice.
Startup Founder
Evaluates for team fit.
These 8 are a small sample. The full engine runs 50 visitors across 21 archetypes spanning demographics, psychographics, device types, and intent stages.
Step 3
Get the WHY
The output is not another dashboard. It's a structured diagnosis: what broke, for whom, and exactly what to change.
Does your page actually work? Below 50 means significant visitors are confused before they reach your CTA.
Not everything is broken. Here's what actually confused visitors, ranked by frequency. Fix the top 3 and you'll see a jump.
Not a summary. Real reasoning from real visitor types. "I don't know what this does." "Where do I sign up?" "Is this legit?"
Not "improve clarity." Actual suggested rewrites. Copy changes, CTA repositioning, structure tweaks that work.
See where confidence builds and where doubt creeps in. What hooks them? What makes them leave?
Measures how likely AI search engines are to cite your page. Evaluates structure, authority signals, and citation readiness.
Checks your page against accessibility standards and identifies which global laws may apply to your site. Element-level evidence, projected fix impact, and assistive technology user stories.
Grounded in behavioral science research
WhyIQ simulates 50 different visitor types, each grounded in behavioral psychology research. This is why simulation beats generic review.
Russell's Circumplex: We model emotional state (valence/arousal) as visitors read. Emotion drives conversion decisions.
Dual-Process Theory: Some visitors use fast (emotional) thinking; others use slow (logical) thinking. We simulate both.
Cognitive Load Theory: We track when visitors hit information overload and give up.
No generic review. No one opinion. 50 distinct visitor types, each with different psychology, show you exactly where confusion happens and why.
Find clarity issues before your first real visitor.
Test before you have traffic
Most tools need thousands of visitors first. WhyIQ works the moment your page exists, even if nobody has seen it yet.
Get answers instantly
You could wait weeks and spend money on user testing. WhyIQ gives you visitor reasoning in ~2 minutes. For free.
Know what to fix before launch
Find your WhyIQ Score, see what confuses people, get specific fixes. All before a single real visitor arrives.
How WhyIQ compares to other ways teams validate pages
WhyIQ vs Hotjar (and other heatmap tools)
Understand WHY visitors leave
Works before you have traffic
Time to insight
Cost
WhyIQ vs A/B Testing
See what confuses people
Works before launch
Time to first answer
Cost
WhyIQ vs Asking ChatGPT
HTML upload
Number of viewpoints
Grounded in behavioral research
Tells you which element to fix
Built by Ben, who watched multiple product launches fail due to clarity issues. WhyIQ was built to answer the question every agency, consultant, and product team asks before launch: will anyone actually understand what this does?
See your page through your visitors' eyes.
Paste your URL and get clarity in minutes. Free, no account, no card required.
No credit card · Free scan, instant results · ~2 minutes