How is WhyIQ different from Fibr?

Fibr is a runtime personalization platform: it adapts landing page content at the moment a visitor arrives, based on their ad source, LLM referral, or inferred intent. WhyIQ is a pre-deploy diagnostic platform: it simulates 50 distinct visitor archetypes against a page and reports which ones would bounce and why. Fibr's job is to change the page on the fly so it matches each visitor better. WhyIQ's job is to tell you what is wrong with the page before you decide what to change. The two cover different stages of the same conversion-improvement loop and most teams using both treat them as sequential, not competing.

Can WhyIQ replace Fibr?

No, and it is not designed to. WhyIQ does not edit, swap, or personalize landing pages at runtime. It produces a behavioral diagnosis: failure-mode list, per-archetype confusion points, prioritized fix recommendations. Once you know what is broken, you can implement fixes manually, use a CMS workflow, run an A/B test, or feed the diagnosis into a runtime personalization layer like Fibr. WhyIQ replaces the analysis step, not the optimization step.

Does WhyIQ work on established sites that already run Fibr or similar personalization?

Yes. Site scans on established pages are the most common WhyIQ workflow. A team running Fibr can use WhyIQ to (a) audit the base page that Fibr personalizes from, since Fibr's lift is bounded by how good the base is, (b) validate Fibr-generated variants pre-deploy by scanning the staging URL of each variant before it goes live, and (c) understand why specific archetypes still bounce despite personalization. The behavioral diagnosis is orthogonal to whether the page is static or runtime-adapted.

When should I use WhyIQ instead of Fibr?

Use WhyIQ when you need to know what is wrong with a page before deciding to invest in runtime personalization, when validating a new landing page or redesign before deploying it, when you want to know why an established page underperforms despite already running personalization, when an agency client asks why their conversion rate is low and a generic 'personalize harder' answer is not enough, or when you need a diagnosis you can hand to a developer or copywriter rather than a runtime layer that changes the page automatically. Use Fibr when you have a base page that performs adequately and want to lift it further through runtime intent-matching, or when ad source and LLM referral signal are reliable inputs for variant selection.

Does WhyIQ require live traffic the way runtime personalization does?

No. WhyIQ runs simulations against any URL with zero traffic required. Most WhyIQ scans run on live established pages because that is where the conversion question is most expensive, but pre-launch URLs, staging variants, and never-published designs all work the same way. Runtime personalization platforms like Fibr need observed traffic to select variants; WhyIQ does not.

What does WhyIQ cost compared to Fibr?

Fibr pricing is enterprise-style and not publicly listed in detail; contact sales for a quote. WhyIQ is self-serve and publicly priced: $19 per month (Solo, 5 page scans), $39 per month (Starter, 20 scans including site scans), $89 per month (Pro, 50 scans, branded reports), or $249 per month (Agency, 150 scans, full white-label and client workspaces). The free tier includes 1 page scan at signup, no credit card required. The two products are not directly priced against each other because they sell different things: WhyIQ sells diagnoses per page, Fibr sells runtime personalization across all traffic on a property.

What does WhyIQ NOT replace from Fibr?

Runtime page personalization, in-session content variant selection, ads-to-web intent matching, LLM-referral-aware copy adaptation, multi-armed bandit traffic routing, and the operational layer of serving different page versions to different visitors. WhyIQ ships a diagnosis you act on; Fibr ships an action layer that adapts the page automatically. Teams running both typically use WhyIQ to find the failure modes and inform what Fibr should personalize toward.

Runtime optimization vs pre-deploy diagnosis

Fibr changes the page at runtime. WhyIQ tells you what to change.

Fibr and WhyIQ sit at different points in the conversion-improvement loop. Fibr personalizes a landing page at runtime based on ad source, LLM referral, or inferred visitor intent. WhyIQ simulates 50 distinct visitor archetypes against the page in about 2 minutes and reports which ones would bounce and why. Works on established sites, pre-launch URLs, and Fibr-generated variants in staging. The two are sequential, not competing: diagnose with WhyIQ, then optimize with Fibr or any other action layer.

	Fibr	WhyIQ
Primary job	Optimize the page at runtime	Diagnose why the page fails
Stage in the CRO loop	Action (change the page)	Diagnosis (understand the page)
Visitor view	Per-visitor intent (ad / LLM source)	Per-archetype (50 distinct profiles)
Works on established sites	Yes	Yes
Works pre-launch	Needs live traffic to personalize	Yes, any URL
Changes the live page	Yes, at runtime	No, diagnostic only
Output shape	Adaptive page variants	Prioritized failure-mode list with fixes
Multi-page audit	Per-page personalization layer	Site scan covers up to 50 pages
Time to first insight	Setup + traffic accumulation	About 2 minutes
Starting price	Contact sales	From $19 per month

What WhyIQ replaces

The diagnostic step before optimization is even worth running

Fibr optimizes the page. WhyIQ tells you what to optimize toward, what to fix manually first, and which variants pass behavioral review before they reach production.

The 'why is this page failing?' diagnosis

Runtime personalization optimizes against perceived intent without naming the failure modes of the base page. WhyIQ reports which copy confused which archetype, which trust signal was missing, which CTA failed the scent test, so the optimization layer has something to personalize toward.

The pre-deploy variant validation step

Before letting a runtime layer ship a variant to live traffic, run WhyIQ on the staging URL. The 50 archetypes catch regressions in the variant against the base, so a bad variant never reaches production.

The per-archetype why behind aggregate intent

Intent inferred from ad source or LLM referral collapses many distinct cognitive profiles into one bucket. WhyIQ separates 50 archetypes (impulse buyer, skeptical evaluator, comparison shopper, regulated B2B procurement, and others) so the variant strategy can be informed, not guessed.

The 'know what is broken before you fix it' step

Optimization without diagnosis is brute-force search. WhyIQ produces the failure-mode list first, so the team can decide which fixes belong in manual edits, which belong in runtime variants, and which need a copywriter or developer pass.

Honest about limits

What WhyIQ does not replace

Fibr is an action layer that changes the page at runtime. WhyIQ is a diagnostic layer that produces failure modes. Both have value; neither replaces the other.

Runtime landing page personalization that adapts content per visitor at request time

Ads-to-web intent matching that carries ad-source signal through to the landing page

LLM-referral-aware copy adaptation for AI search traffic

Multi-armed bandit traffic routing and in-session variant optimization

The operational layer of serving different page versions to different visitors automatically

When each is the right call

Use WhyIQ when

Auditing a base page before deciding whether runtime personalization is worth the integration
Validating a redesign or new landing page before deploying it to live traffic
An established page underperforms despite personalization already running
You need a diagnosis to inform what runtime variants should personalize toward
Auditing a full site (up to 50 pages per scan) for cognitive friction patterns

Use Fibr when

The base page already performs adequately and you want a runtime lift
Ad source and LLM referral are reliable signals for variant selection
Per-visitor page adaptation at request time is the workflow
Multi-armed bandit traffic routing is part of the conversion stack
An action layer is needed, not a diagnostic report

Other comparisons

WhyIQ vs Manual CRO Audit WhyIQ vs Hotjar WhyIQ vs MyWebAudit WhyIQ vs LandingScore WhyIQ vs Wynter

See why the page fails before deciding what to change.

Paste any URL and get 50 behavioral simulations, per-archetype confusion points, prioritized fix recommendations, and a shareable report. Works on live pages, redesigns, and pre-launch URLs. Free to try, no setup required.

No tracking script. No integration setup. Free first scan, no credit card.