How is WhyIQ different from MyWebAudit?

MyWebAudit produces a technical health audit: SEO checks, performance metrics, accessibility checklist, broken links, schema validation, and similar checklist items, packaged into a branded PDF for agency client delivery. WhyIQ produces a behavioral diagnosis: 50 simulated visitor archetypes are run against each page and report which ones would bounce or convert and the cognitive reason why. The audits are complementary, not competing. Agencies that need both technical and behavioral coverage commonly run MyWebAudit for the technical layer and WhyIQ for the behavioral layer.

Can WhyIQ replace MyWebAudit?

Only for the behavioral layer of a CRO audit, not for the technical layer. WhyIQ does not check broken links, page speed, technical SEO, sitemap depth, robots.txt configuration, or schema validity. Those are MyWebAudit's home turf. WhyIQ replaces the analyst-time portion of a CRO audit: the heuristic walkthrough of 'why isn't this page converting?', which MyWebAudit's technical report cannot answer because the failure modes are cognitive (confusing copy, missing trust signals, weak CTA scent), not technical.

Does WhyIQ work on established sites with existing traffic?

Yes. Most WhyIQ scans run on live pages that already get traffic. The behavioral question (which archetype bounces and why) is independent of how much traffic a page has. Site scans cover up to 50 pages in 10 to 15 minutes, so an established multi-page site can be audited in one pass alongside a MyWebAudit technical report. New pages and pre-launch URLs also work because no traffic is required.

When should I use WhyIQ instead of MyWebAudit?

Use WhyIQ when the technical audit comes back clean but conversions are still poor (the failure is behavioral, not technical), when a client asks 'why aren't visitors converting?' and a checklist of technical fixes does not answer it, when validating a redesign or new landing page before it goes live, when pitching an agency engagement and behavioral findings inside the intro call carry more weight than a long-format technical PDF, or when auditing a high-traffic page where aggregate analytics show the conversion problem but not the cognitive reason. Use MyWebAudit when the deliverable needs to be a thorough technical health checklist, when SEO and performance optimization are in scope, or when the client expects a long-format branded PDF report.

Are WhyIQ reports white-label and agency-ready?

Yes. The Agency tier ($249/month, 150 scans) includes white-label branded reports, custom client workspaces, agency-logo PDF exports, and a shareable read-only report link with optional client logo override. Lower tiers (Starter $39/mo, Pro $89/mo) include shareable reports without full white-label branding. The free tier (1 page scan at signup) and Solo ($19/mo) do not include white-label functionality.

What does WhyIQ cost compared to MyWebAudit?

MyWebAudit pricing starts at around $59 per month for agencies. WhyIQ starts at $19 per month (Solo, 5 page scans), $39 per month (Starter, 20 scans, includes site scans), $89 per month (Pro, 50 scans, branded reports), or $249 per month (Agency, 150 scans, full white-label and client workspaces). The free tier includes 1 page scan when you sign up, no credit card required. Per-scan unit cost on Agency drops to about $1.66 per page scan.

What does WhyIQ NOT replace from MyWebAudit?

Technical SEO audits, schema validation, broken link detection, Core Web Vitals scoring, sitemap depth checks, robots.txt analysis, image optimization scoring, mobile-friendly technical checklists, and the long-format branded PDF report style that some clients expect. WhyIQ ships a behavioral diagnosis report; MyWebAudit ships a technical health report. Most agencies that adopt WhyIQ keep MyWebAudit alongside for the technical layer.

Technical audit vs behavioral diagnosis

MyWebAudit grades technical health. WhyIQ explains why visitors don't convert.

MyWebAudit and WhyIQ produce different shapes of agency audit. MyWebAudit packages SEO checks, performance metrics, schema validation, and other technical checklist items into a branded PDF. WhyIQ runs 50 distinct visitor archetypes against each page and reports which ones would bounce and the cognitive reason why. Both work on established sites and new pages; both are agency-deliverable. The two cover different questions and most agencies running both use them as complements.

	MyWebAudit	WhyIQ
Primary question answered	Is the site technically healthy?	Why don't visitors convert?
Audit type	Technical (SEO, speed, schema, links)	Behavioral (per-archetype diagnosis)
Output shape	Branded PDF checklist	Prioritized failure-mode list with fixes
Time per audit	About 5 minutes	About 2 minutes per page
Answers 'why don't they convert?'	No (technical only)	Yes (50 simulated visitors)
Works on established sites	Yes	Yes
Works pre-launch	Yes	Yes
Site-wide scan	Yes, full crawl	Yes, up to 50 pages per scan
White-label branding	Yes	Yes (Agency tier)
Starting price	From $59 per month	From $19 per month

What WhyIQ replaces

The parts of an agency audit a technical checklist cannot answer

MyWebAudit is excellent at technical health. WhyIQ adds the behavioral layer that explains why a technically-healthy page still loses conversions.

The 'why aren't they converting?' question

A technical audit can come back green across every check and the page still does not convert. WhyIQ explains the cognitive reasons: which copy confused which archetype, which trust signal was missing, which CTA failed the scent test. The 'why' is what a technical checklist cannot produce.

The single-aggregate analyst view

A traditional audit reflects one analyst's heuristic walkthrough. WhyIQ runs 50 independent behavioral simulations, each with a distinct cognitive profile, traffic source, and intent level. The audit becomes per-archetype, not per-analyst.

The 'long PDF, short on action' deliverable

Technical audit PDFs run 30 to 80 pages of checklist items and finish with 'fix these'. WhyIQ delivers a prioritized failure-mode list ranked by behavioral impact, with the specific element + the issue + the concrete fix per recommendation. Less paper, more action.

The agency intro-call demo

WhyIQ scans complete in about 2 minutes per page, so an agency can paste a prospect's URL during the intro call and have behavioral findings on screen before the meeting ends. The discovery question becomes a live demonstration instead of a 'we'll get back to you next week' deliverable.

Honest about limits

What WhyIQ does not replace

MyWebAudit produces a technical health audit. WhyIQ produces a behavioral diagnosis. Both have value; neither replaces the other.

Technical SEO audits, schema validation, and structured-data correctness checks

Broken link detection, redirect chain analysis, and crawlability reports

Core Web Vitals scoring (LCP, INP, CLS) and page speed optimization detail

Sitemap depth checks, robots.txt analysis, and indexability audits

Long-format branded PDF reports in the style some clients expect for technical work

When each is the right call

Use WhyIQ when

The technical audit is clean but conversions are still poor
A client asks 'why aren't visitors converting?' and a checklist cannot answer it
Auditing a high-traffic established page where analytics show the problem but not the cognitive reason
Validating a redesign or new landing page before it goes live
Pitching an agency engagement and behavioral findings inside the intro call carry more weight than a long PDF

Use MyWebAudit when

The deliverable needs to be a thorough technical health checklist
SEO, page speed, schema validation, and broken link detection are in scope
The client expects a long-format branded PDF for technical work
Crawlability and indexability are the load-bearing questions
Core Web Vitals scoring is part of the engagement

Other comparisons

WhyIQ vs Manual CRO Audit WhyIQ vs Hotjar WhyIQ vs Fibr WhyIQ vs LandingScore WhyIQ vs Wynter

See what a behavioral audit finds. In 2 minutes per page.

Paste any URL and get 50 behavioral simulations, per-archetype confusion points, prioritized fix recommendations, and a shareable client-ready report. Free to try, no setup required.

White-label reports available on Agency tier. Free tier includes 1 page scan at signup.