Your landing page is losing visitors. Find out exactly why.
WhyIQ simulates 50 different visitor types on your page and tells you what confused them, what they missed, what made them leave, and who converted. Get a prioritized fix list in 2 minutes, before you spend on traffic.
No credit card~2 minutes637 fixes delivered this monthPages average 57/100 clarity
What your first audit looks like
One scan. Fifty visitors. Four scores. Every issue ranked.
LaunchDay scored 62/100. Here is what WhyIQ surfaced.
WhyIQ ScoreHow effectively your page communicates, engages, and motivates action. Based on how well visitors understood your proposition, whether they stayed engaged, and how motivated they felt to click. AI Visibility Score, Accessibility Score, and Search Rank Score are scored separately.
AI Visibility ScoreHow well AI search engines like ChatGPT, Claude, and Perplexity can find and cite your page. Checks 8 areas including structured data, content clarity, and discoverability. Includes simple fixes for every issue found.
8 dimensions analyzed
Search RankingWill people find your page on Google and click it? Checks whether your search listing matches your page, whether visitors find what they expected, whether AI tools can quote you, and whether your share cards work. Separate from AI Visibility, which measures citations in ChatGPT/Perplexity.
Accessibility ScoreReduce your exposure to regulatory risk. Checks colour contrast, keyboard navigation, screen reader support, and touch targets. Flags accessibility issues and legal compliance gaps. Includes simple fixes for every issue found.
8 issues found
Hero headline: does not name a specific outcome or product category
Why
38 of 50 visitors could not identify what the product does from the headline alone. Evaluators and skeptics bounced fastest.
Fix
Replace with a specific outcome: "See exactly what your team ships each week." Name the result, not the mechanism.
Primary CTA: doesn't tell visitors what happens when they click
Why
31 visitors did not know whether clicking would start a free trial, require a credit card, or book a demo call. Deal seekers and cautious browsers left without clicking.
Fix
Change to "Start Free Trial" or "Try Free for 14 Days" so visitors know exactly what they are committing to.
Pricing section: no pricing visible above the fold
Why
24 price-sensitive visitors could not determine affordability without navigating away from the page entirely.
Fix
Add a pricing anchor or summary ("Plans from $29/mo") near the primary CTA. Link to the full pricing page for details.
AI Visibility: 61/100
Missing JSON-LD schema
ChatGPT and Perplexity use structured data to verify sources. Without it, this page fails 3 of 8 AI citation signals.
Fix: Add Organization + SoftwareApplication schema to the page head.
+ 7 more issues in the full report
Search Rank: 62/100
Title tag has no keyword
The title is just “LaunchDay.” Every search query for the category goes to a competitor who named their product in the title.
Fix: Rewrite to “LaunchDay: Project Tracking for Async Teams” (keyword first, under 60 chars).
+ 5 more issues in the full report
Accessibility: 52/100
8 form fields missing labels
Screen readers announce these as “Edit text” with no context. WCAG 1.3.1 failure, affecting ~15% of users.
Fix: Add aria-label or <label for> to each input. The signup form has 3 unlabelled fields.
+ 7 more issues in the full report
You launched it. You optimized it. You still don't know why it isn't converting.
You launch, you wait, nothing happens.
You spent weeks on the copy. You tweaked the CTA. You changed the headline three times. The page still isn't converting and you have no idea why.
Friends say it looks great.
You ask your network for feedback. You get "looks good!" You post in Slack. Two people respond. None of them are your actual customer.
You can't afford to burn ad spend finding out.
Running traffic to a broken page is expensive. Real user testing takes weeks and costs thousands. You need answers before you spend.
You could ask friends. They'll say it looks great. You could post on Reddit. You'll get two replies. Or you could just know.
How the landing page audit works
Paste your URL
We extract your hero, copy, CTAs, and page structure. Just paste the URL.
50ms
is how fast visitors judge your page · Lindgaard et al., 2006
50 simulated visitors read it
Each profile starts with a calibrated emotional state, a cognitive load level, and a trust threshold. They process every element above the fold, triggering behavioral events. Findings are where they failed systematically.
79%
of visitors scan, not read · Nielsen Norman Group
Get the WHY + the FIX
See what is confusing, which visitors it affects, and exactly what to change.
92x
more is spent on traffic than on converting it · Eisenberg & Eisenberg
Track your improvement
Fix an issue. Re-scan. Watch the score climb.
LaunchDay made 3 fixes over 8 weeks. Score went from 39 to 79. Click any point on the chart to see exactly what changed.
Score trend
Click any point to see what changed
Current score
79
+40 overall
Fixed — 3 issues resolved
Hero headline: does not name a specific outcome or product category
Changed to: "See exactly what your team ships each week"
Primary CTA: doesn't tell visitors what happens when they click
Changed to: "Start Free Trial" — removes ambiguity about commitment
Social proof: customer logos have no attribution or context
Added 3 named customer quotes with role, company, and a specific result
Still open — 2 issues remaining
Pricing section: no pricing visible above the fold
Fix: Add a pricing anchor or summary ("Plans from $29/mo") near the primary CTA. Link to the full pricing page for details.
Hero section: no product screenshot above the fold
Fix: Move the product screenshot into the hero section. Show the key feature in context so visitors know what they are signing up for.
+40pts
over 8 scans
3 fixes
moved the score
~2 min
per scan
WhyIQ vs. the alternatives
| WhyIQ | Hotjar / VWO | ChatGPT | |
|---|---|---|---|
| Works with zero traffic | Yes | No | Yes |
| Simulated visitor psychology | 50 visitors | No | 1 perspective |
| Actionable fixes | Prioritized list | Heatmaps only | General advice |
| Time to results | ~2 minutes | Days to weeks | Minutes |
Works with zero traffic
Simulated visitor psychology
Actionable fixes
Time to results
How WhyIQ compares to generic AI page reviews
AI Visibility Score
All paid plansChatGPT, Claude, and Perplexity are answering your buyers' questions right now. Your competitors may already be cited. WhyIQ audits the 8 signals AI engines use to pick sources, and tells you specifically what to change to get on that list.
50 Types of Visitor Psychology
Each visitor arrives with a different patience threshold, a different trust level, a different reason to leave. One confusing sentence hits them all differently. Your score captures that.
Actionable Explanations
Every confusion point is tied to a visitor type, a page element, and a specific cause. Not 'clarity: low.' More like: your pricing section creates trust anxiety in risk-averse visitors. Here's what to change.
Frequently asked about WhyIQ
What is WhyIQ?
WhyIQ is a predictive behavioral CRO tool. Paste a URL and 50 behavioral simulations run across 14 visitor archetypes: skeptical evaluators, price-sensitive browsers, time-pressed decision makers, and more. Each one has distinct psychology, trust thresholds, and cognitive state. They tell you what confused them and why they would leave. You get a WhyIQ Score, ranked issues, and specific fixes in ~2 minutes. No traffic needed.
How is this different from asking ChatGPT to review my page?
ChatGPT gives you one opinion from one perspective. WhyIQ runs 50 independent behavioral simulations across 14 archetypes, each with different psychology, cognitive load, and intent, then quantifies how many would understand, misread, or bounce. It identifies exactly which page element caused each confusion and what to change. The difference: one AI read vs. 50 calibrated simulations producing a structured CRO report with actionable fixes.
What kind of fixes do I actually get?
Every issue is tied to a specific page element (your headline, CTA, pricing section), the visitor types it affects, and a concrete recommendation. For example: 'Your CTA says Get Started but 3 visitor types found it unclear. Change it to Start Free Trial to set expectations.' You get a prioritized list, not vague advice.
Does my page need to be live?
No. You can paste a live URL or upload an HTML file directly. Building with Cursor, Bolt, Lovable, or v0? Just save your page as HTML and upload it. Test your landing page before launch, before spending on ads. Pre-traffic CRO.
How long does a scan take?
A page scan takes about 2 minutes. Site scans (available on paid plans) run the same 50-visitor simulation on every page individually, so expect 10-15 minutes depending on site size. That time is the analysis actually running: content extraction, behavioral simulations, and per-page scoring. There is no shortcut that gives you the same depth.
What happens after my free scan?
Nothing automatic. You get the full results. Drop your email for 3 free page scans per month. Paid plans start at $19/month (Solo: 5 scans). For site scans across your whole site, Starter is $39/month (20 scans, full CRO + AI Visibility + Accessibility on every scan, site scans up to 5 pages) or Pro is $89/month (50 scans, site scans up to 10 pages). No card required.
How much does a CRO audit cost?
Traditional CRO audits from agencies cost $2,000 to $10,000 and take weeks. WhyIQ starts at $19/month (Solo: 5 scans) or $39/month (Starter: 20 scans with site scans, AI Visibility, and Accessibility scoring). Each scan runs 50 behavioral simulations and delivers the same depth of analysis in about 2 minutes. Free users get 3 scans per month with no credit card required.
You're one audit away from knowing.
The average audit surfaces 3 issues the founder didn't know existed, with specific fixes for each one.
Pages that act on findings improve their WhyIQ Score by an average of +40 points.
No credit card · 3 free scans with email · Plans from Plans from $19/mo