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Original WhyIQ studies: AI citation data sets, simulated-visitor experiments, and crawler behavior research.
Research12 May 2026 · 12 min read· Ben Little
50 Visitors. One Landing Page. Three Completely Different Bounces In The First 8 Seconds.
We ran 50 simulated visitors through the same SaaS landing page. They bounced in the first 8 seconds for three completely different reasons. The research, the methodology, and the 3 elements that decide whether anyone scrolls.
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Research3 May 2026 · 10 min read· Ben Little
Why ChatGPT Cites Some Sources and Ignores Others (Our 482-Run Data Set)
We ran 482 AI search queries across 5 platforms. Only 0.6% of non-brand queries cited any source. Brand mentions get a domain cited 10x more often than backlinks. The citation moat isn't links.
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Research9 Apr 2026 · 11 min read· Ben Little
69% of AI Crawlers Can't Read Your Website (And One Is Wearing a Disguise)
GPTBot and ClaudeBot cannot execute JavaScript. 69% of AI crawlers see a blank page. Here is what they miss and how generative engine optimization (GEO) actually works.
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