Conversion Science
The research behind why visitors convert or leave: behavioral psychology, funnel theory, and the science of landing page clarity.
CRO Audits Are Broken. And Your Agency Is Paying the Bill.
Your agency charges $3,000 for a CRO audit. The deliverable is a 60-page PDF that says 'make the CTA bigger'. The client implements it. Conversion does not move. Here is the structural reason, and the two layers a 2026 audit needs.
Read article →
Your AI Built Your Landing Page Around a Theory Debunked in 1976
The conversion funnel has been studied since 1898 and proven wrong since 1976. AI code generators skipped all of it. Here is what that costs your landing page.
Read article →
You Don't Have a Traffic Problem. You Have a Clarity Problem.
The first thing a founder says when conversions are low: 'I need more traffic.' The data says otherwise. At 1,000 visitors a month, one A/B test takes 28 months. Fix clarity first.
Read article →
You Vibe-Coded a Landing Page. Now Nobody Converts.
You shipped a landing page in 20 minutes with Cursor. It looks professional. Your conversion rate is 0.4%. Here are the 6 CRO decisions the AI made for you that you never reviewed.
Read article →
Why Is My Landing Page Not Converting?
Your landing page has traffic but no conversions. Here are the 9 specific failure modes, how to diagnose which one is yours, and how to fix it.
Read article →