Profound is built for enterprise brand teams. AI Radar is built for the agencies and SMBs below them.
Profound no longer publishes a paid price. Its pricing page lists a free 7-day trial on 3 engines (ChatGPT, Gemini, Google AI Overviews) with no exports or history, and a custom-priced Enterprise plan for everything after that, reached through a demo. WhyIQ AI Radar's SMB tier covers 5 engines flat (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews) at $29/mo, billed monthly, self-serve, with a free one-time check and every price on the page. They are simply built for different buyers.
Updated 2026-10-17 · Competitor details verified against Profound's public pricing page on 2 October 2026
Run my free AI citation check8 prompts × 5 engines. No account. About 3 minutes. Emailed to you.
| Profound | WhyIQ AI Radar | |
|---|---|---|
| Published paid price | None: Enterprise is custom, via a demo | $29/mo SMB, $149/mo Agency |
| Billing | Custom contract | Monthly, self-serve checkout |
| Free entry point | 7-day free trial | Free check, about 3 minutes |
| Engines at entry | 3 on the trial (ChatGPT, Gemini, Google AI Overviews) | 5 flat, no add-ons |
| Prompts at entry | 50, run daily (trial) | 30, checked weekly |
| Exports and history | None on the trial; Enterprise only | Weekly history included |
| Engine ceiling | Up to 9 (Enterprise) | 5 |
| Client workspaces | Not advertised on the pricing page | 1 client domain, $49/mo each additional |
| White-label client report | Not advertised on the pricing page | Weekly white-label report + PDF (Agency) |
| Multi-run confidence | Not advertised on the pricing page | 3-pass band on Agency |
| Built for | Enterprise brand teams | Agencies and SMBs, self-serve |
Profound figures from tryprofound.com/pricing, verified 2 October 2026. Their pricing may change; ours is at whyiq.ai/radar/pricing.
The parts of Profound an agency or SMB does not need
Profound is shaped for enterprise procurement and a single in-house brand team. AI Radar covers the weekly citation-tracking job for agencies and SMBs without the enterprise packaging.
The demo call before the price
Profound no longer publishes a paid price. After the 7-day trial, ongoing use is a custom-priced Enterprise contract that starts with Get a Demo. That process makes sense for a Fortune 500 brand team with procurement. AI Radar is the opposite shape: every price on the page, monthly billing, a self-serve checkout, all 5 engines at every tier, cancel from the dashboard.
A trial that ends in seven days
Profound's free Trial covers 3 engines (ChatGPT, Gemini, Google AI Overviews) for 7 days, with no exports and no history, so it cannot show a trend. AI Radar's $29 SMB tier covers all 5 mainstream engines, Perplexity and Claude included, and keeps every weekly reading, because AI citations move over weeks and the trend is the signal you act on.
Single-run noise presented as certainty
AI engine responses are probabilistic, and industry critics have called out AI share-of-voice numbers built from one run per prompt as precision that cannot be audited. Profound's public pricing page does not advertise a multi-run confidence measure. AI Radar Agency runs every prompt 3 times per engine per week and shows the spread, so a customer sees whether a citation is reliable or a one-off.
Client reporting without an enterprise contract
Profound's pricing page does not advertise client workspaces or white-label reporting, and every ongoing engagement is a custom Enterprise contract. AI Radar's Agency tier is built around clients: 1 client domain included then $49/mo per additional client, per-client prompt banks and dashboards, weekly per-client scan emails, with the price on the page and no demo call required.
What WhyIQ AI Radar does not replace
Profound's enterprise tier has real moats. AI Radar does not try to compete in that segment. If your procurement requires what is below, Profound is the right call.
Server-log AI crawler analytics (Profound's Agent Analytics; CDN-layer integration measuring crawls, where AI Radar measures responses)
Prompt Volumes panel data (modeled estimates of what users ask AI engines, from licensed opt-in panels)
SSO/SAML and SOC 2 compliance bundled at the Enterprise tier
Coverage of up to 9 answer engines, including Microsoft Copilot, DeepSeek, and Exa Search
CSV/JSON exports and an API for piping data into your own systems
When each is the right call
Use AI Radar when
- You want all 5 mainstream AI engines tracked weekly from $29/mo, billed monthly
- You run an agency with client brands and want per-client pricing at $149/mo for the first, then $49/mo each
- You want the price on the page and a checkout, not a demo call before you can see a number
- A 3-pass confidence band matters because single-run citation data feels like noise
- You want the WhyIQ CRO Scanner on the same account as your citation tracking
Use Profound when
- Server-log AI crawler analytics (Agent Analytics) is the load-bearing job to be done
- Enterprise procurement requires SSO/SAML, SOC 2, an API, and a contracted vendor relationship
- You need engines beyond the mainstream five, such as Microsoft Copilot, DeepSeek, or Exa Search
- Leadership wants a single enterprise system of record for AI search, and budget is not the constraint
- Modeled prompt-volume data from licensed panels matters to your planning
Know where you stand across 5 AI engines today.
Run one free check across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. No account. About 3 minutes, emailed to you. Then track weekly from $29/mo with all 5 engines included, or take the Agency tier for client domains and the 3-pass confidence band.
No annual contract. No enterprise minimum. Every price on the page.